Pro Tip: Create and Sell Programs Online with CoachRx
Looking to scale your coaching business beyond one-on-one clients? Creating and selling online programs is a powerful way to increase your impact and revenue without adding more hours to your day. With CoachRx's program selling feature, you can transform your coaching expertise into digital products that reach more people while maintaining the principles of personalized fitness that make OPEX coaching so effective.
Pro Tip: Create and Sell Programs Online with CoachRx
What are Sellable Programs?
Sellable programs are packaged coaching offerings that allow clients to purchase and follow your programming without requiring the same level of personalization as your individual design clients. These could include:
Specialized fitness programs (strength development, postpartum fitness, etc.)
Sport-specific training cycles
General fitness templates for different experience levels
Lifestyle and nutrition protocols
Unlike fully individualized coaching, these programs allow you to leverage your expertise at scale while providing a more accessible price point for clients who may not be ready for premium individual design.
How to Create and Sell Programs in CoachRx
Follow these step-by-step instructions to turn your coaching knowledge into sellable products:
1. Set Up Payment Processing
Navigate to the Business Suite
Connect your Stripe account
Verify payment processing capabilities
2. Create Your Program Template
Go to Index → Programs
Choose between standard or live program
Design your program following OPEX principles
Include proper progression based on training age
Respect OPEX Gain, Pain, and Sustain ordering principles
Balance movement patterns following FME guidelines
3. Connect Program to Product
In Business Suite, create a new product
Set appropriate pricing tiers
Link your program template to the product
Establish billing cycles and duration
4. Customize Your Sales Page
Update program settings to customize the landing page
Add compelling images and videos
Write benefit-focused descriptions
Include coach information to build credibility
Highlight what makes your approach unique
Add testimonials if available
5. Make Program Public and Share
Toggle the "Public" setting on
Get your unique program URL
Share via social media, email, or your website
Consider promoting to past clients first
6. Manage Client Experience
Set up automatic onboarding emails
Create program-specific resources
Establish communication expectations
Consider program coach separation for scalability (optional)
Why This Matters
Creating sellable programs aligns perfectly with the OPEX philosophy of developing client autonomy. By building programs that teach proper progression and movement quality while honoring individualized approaches, you're helping more people access quality coaching.
For your business, sellable programs offer several advantages:
Leverage Your Time: Create once, sell many times
Build Passive Revenue: Programs continue selling while you focus on premium clients
Create Client Progression: Offer an entry point for clients who may later upgrade to individual design
Reach New Markets: Connect with clients regardless of geographic location
Demonstrate Expertise: Showcase your knowledge in specific fitness domains
Remember that the most successful program creators still incorporate OPEX principles into their design - respecting assessment results, proper progression, and the balance of movement patterns. Your programs should reflect the same quality and attention to principles as your individual design coaching, just packaged for a broader audience.
Ready to expand your coaching impact? Start by creating your first sellable program in CoachRx today!
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