Why You Need to Start Creating Content Now (Before AI Floods the Feed)
Most coaches don't need more marketing ideas, they need the right order. In this episode, I share the 8-step marketing roadmap I teach inside the OPEX Method Mentorship so you can stop guessing, build a system that fits you, and create content that actually turns into clients. This is for fitness coaches who feel scattered, keep trying random tactics, and want a clear path from messaging, to content, to an offer that sells, to a client acquisition engine you can run for the long game.
Men Over 40 Don't Need Complexity, They Need Clarity in Training
Coaching men over 40 can get noisy fast. Labs, wearables, "optimal" everything, and a dozen opinions about what matters most. I'm not against any of that, but most guys in this season don't need more inputs. They need a clear plan they can repeat, recover from, and improve with.
Behind the Design: Real OPEX Program Design Examples From Daniel Persson
If you've ever looked at a workout and thought, "This seems simple, but it's going to hurt," you already understand part of what great program design does. The goal is intent, not novelty. In this Behind the Design session, I walked through several real examples Coach Daniel Persson has been sharing (and the coaching thinking behind them), from competition prep to coming back from injury.
The Marketing Roadmap Fitness Coaches Are Missing (8 Steps in Order)
Most coaches don't need more marketing ideas, they need the right order. In this episode, I share the 8-step marketing roadmap I teach inside the OPEX Method Mentorship so you can stop guessing, build a system that fits you, and create content that actually turns into clients. This is for fitness coaches who feel scattered, keep trying random tactics, and want a clear path from messaging, to content, to an offer that sells, to a client acquisition engine you can run for the long game.
Your CoachRx Podcast Network Update Late February 2026
The CoachRx Podcast Network just dropped another incredible week of content, and this collection tackles some of the most critical (and often misunderstood) aspects of coaching. From environmental impacts on performance and chronic pain rewiring to the niche mistake that's costing coaches clients, here are 8 must-listen episodes.
Remote vs. In-Person Coaching: What It Takes to Go Online (and How to Find Your Specialty)
A lot of coaches want remote coaching because it looks like freedom. You can work from anywhere, reach more people, and build a schedule that fits your life. The problem is that many coaches try to jump straight to online work before they've built the skills that make online coaching effective. In this episode of Behind the Design, OPEX coaches Daniel Persson and Brandon Gallagher talk through what actually changes when you coach remotely, what stays the same, and why specialization in coaching usually comes after you master the basics.
Designing a 3-Day Strength Training Program That Fits Real Life (Full-Body Split Framework)
If you coach (or train) long enough, you start to see the same problem over and over. People don't fail because they "need a better exercise." They fail because the plan doesn't fit their life, their schedule, their stress, or their body. That's why I keep coming back to a 3-day per week strength training program. I've used this split for myself for about 8 to 10 years.
The Niche Problem Every Fitness Coach Gets Wrong (And How to Fix It)
If your content feels like it should be working, but it keeps getting ignored, you might not have a "content problem." You might have a niche problem. Most fitness coaches get into coaching because they want to help everyone. I get it. You can see the potential in almost anyone, and you know your coaching could improve a lot of lives. Still, your coaching could help everyone, but everyone is not your ideal client.
Aerobic vs. Anaerobic Training for Coaches (Simplified With ATP)
Energy systems training gets messy fast. One coach says "aerobic base," another says "intervals," and suddenly we're arguing about zones, charts, and what counts as conditioning. I keep it simpler by anchoring everything to ATP, the energy currency of the body. If I can keep ATP available for the task, I can coach with more intention and less guesswork. From there, I sort training into three buckets I use all the time: Gain, Sustain, and Pain.
Lifestyle Prescription for Real Results (Behind the Design)
Most people spend 1 hour training and then wonder why the other 23 hours keep canceling out their progress. That's the gap this episode of Behind the Design focuses on, not perfect sets and reps, but lifestyle prescription and behavior change that actually holds up in real life. OPEX coaches Daniel Persson and Brandon Gallagher walk through how they set lifestyle priorities, how they progress nutrition without overwhelming clients, and how they use wearables and dashboards to support better coaching decisions (without letting a device "run the show").
Minimum Viable Marketing System for Fitness Coaches (No Website or Email)
In this video and post, I’m laying out the minimum viable marketing system I teach inside the OPEX Method Mentorship. It’s built for solo coaches who want consistent conversations with the right people, without relying on websites, funnels, ads, or email platforms. It’s simple by design, and it’s meant to scale as your content library grows.
Beyond Motivation: A Goal Setting Framework That Sustains Progress
Most clients don’t quit because they don’t care. They quit because their goal was never connected to their real life. I’ve seen it over and over: someone comes in fired up, names a big outcome, and then life shows up. Work stress spikes, sleep tanks, motivation fades, and the “plan” turns out to be more hope than structure. That’s why I don’t treat goal setting like a hype speech. A good goal doesn’t create pressure, it creates direction. It tells us what to do on the boring Tuesday in week three.
CoachRx Podcast Network Roundup | January 29 - February 11, 2026
The CoachRx Podcast Network delivered an exceptional collection of episodes through early February, featuring deep dives into exercise selection, myth-busting, competition peaking, and major career shifts. Here's your complete guide to 18 essential episodes that are elevating coaching standards as we move deeper into 2026.
MMA Athlete Peaking Program Design (Part 2): Week Structure, Lifts, and Conditioning
Peaking an MMA athlete isn’t about doing more work, it’s about putting the right work in the right place so the fighter can show up sharp, healthy, and ready. In this episode of Behind the Design from OPEX Fitness, coaches Brandon Gallagher and Daniel Persson move from concepts into real program design, using a fight camp template built for a gym with amateur fighters.
Your Followers Aren't Buying Because of This
The funnel is a thing of the past. Today, buyers binge content, then they decide. They don’t want to be pushed from step to step. They want control, and they want to feel sure before they reach out. When they keep watching, they start trusting. And when they trust, they message you.
The Pattern Coaches Miss That Stops Client Progress
I’ve met a lot of clients who can say all the right things. They want to train, they want to feel better, they want results that last. Then Monday shows up, work runs late, stress spikes, and the plan disappears. When that happens, it’s tempting to blame discipline, motivation, or my program. But most of the time the real issue sits underneath all of that: beliefs. Beliefs quietly shape how someone sees their day, the choices they make, and what they actually do week after week. This post is my go-to way to explain why client progress stalls, and what I do about it as a coach.
Peaking an MMA Athlete: How Coaches Manage Performance Without Overtraining
Peaking an athlete gets talked about like it’s always some flashy, complicated plan. In this episode of Behind the Design, OPEX coaches Brandon Gallagher and Daniel Persson laid out a much cleaner idea, peaking is mostly about timing, load management, and keeping the athlete confident and healthy when it matters most.
CoachRx Podcast Network Roundup | January 16-29, 2026
The CoachRx Podcast Network delivered another powerful collection of episodes through late January, featuring two new shows, continued insights from Behind The Design, and critical perspectives on coaching complexity and marketing evolution. Here's your complete guide to 15 essential episodes that are shaping coaching excellence in 2026.
Freedom in Coaching: 3 Shifts Daniel Persson Uses in Individual Design
Most coaches say they want freedom. Not just more money, but the kind that lets you coach the people you actually care about, coach in a way that feels right, and build a life that doesn’t slowly squeeze the joy out of training. OPEX coaches Daniel Persson and Brandon Gallagher talked through what that looks like in real life, including Daniel’s recent talk at Coaches Congress.
The Originality Problem Killing Most Fitness Coaches
In 2026, creating content without a solid content strategy is a waste of time and effort. AI has accelerated the obsolescence of average content, making originality and unique perspectives crucial for signaling value. This video offers business tips on how to package your ideas effectively, ensuring people engage and seek more help from you through strategic content marketing.