
Welcome to Marketing for Fitness Coaches
The show that helps you treat marketing like a natural extension of your coaching practice — not a separate job you dread. I’m your host, Kandace Dickson — CMO at OPEX and CoachRx — And each episode, I’ll share systems, strategies, and mindset shifts that help you market with the same care, consistency, and purpose you bring to your clients.

Enhanced Lifestyle Rx: Transforming How You Coach the Other 23 Hours
We're hyped to announce the launch of our enhanced Lifestyle Rx feature, reimagined from the ground up to give coaches more powerful tools to design, track, and refine personalized lifestyle and nutrition prescriptions that turn daily actions into lasting habits.

CoachRx Programs: Cluster Sets For Strength Program Design Template Overview
Ever wonder how top coaches build strength programs that actually work? It's not just about throwing heavy weight around. It's about balancing intensity and volume in a way that drives results. Today, we're diving into a program from CoachRx called "Cluster Sets for Strength" with Ashley to see how the pros do it.

Pro Tip: Lifestyle Client Updates-A More Intuitive Tracking Experience for Your Clients
The enhanced client mobile experience provides a more detailed and intuitive way for clients to track their lifestyle habits. Instead of simple yes/no responses, clients can now enter specific values that provide you with more meaningful data for your coaching decisions.

Pro Tip: Lifestyle Types-Customize Your Lifestyle Tracking for More Meaningful Client Data
The updated Lifestyle Rx system allows you to create custom lifestyle categories with various tracking options that go far beyond simple yes/no completion. You can now specify exactly how you want clients to track each habit, from quality scores to specific measurements.

Pro Tip: Lifestyle History-Leverage Client History for Smarter Lifestyle Prescriptions
The updated Lifestyle Rx system gives you quick access to historical prescription data directly from the calendar interface, allowing you to reference, reuse, and refine successful lifestyle prescriptions with just a few clicks.

Pro Tip: Lifestyle Calendar-The New Way to Create and Track Client Habits in CoachRx
The enhanced Lifestyle Rx feature has been completely redesigned to streamline your workflow. You can now create lifestyle prescriptions directly from your client's calendar AND leverage sophisticated tracking metrics that go far beyond simple yes/no completion.

How Dr. David Skolnik Switched to CoachRx To Grow His Coaching Business
Imagine switching to a new platform and having everything—clients, programs, all your hard work—moved over for you in under 24 hours. Sounds like a dream, right? That's exactly what happened when Dr. David Skolnik made the jump to CoachRx. Let's explore why this switch is a win for him and could be for you too.

Back Room Talk Coach Spotlight: Robin Steyvers - Building Fitness Coaching Retreats That Combat Isolation and Create Community
A look inside the world of Robin Steyvers, a fitness coach who's redefining professional coaching by bringing coaches and entrepreneurs together through immersive retreats. From his early days helping friends at outdoor calisthenics parks to running Viomatico retreats on the beautiful island of Madeira, Robin shares his journey coaching and prioritize deep relationships.

CoachRx Programs: Studying Program Templates To Learn Program Design
Ever feel lost trying to figure out the best order for exercises in a program? You're not alone! Many coaches, especially when starting out, struggle with program design. It's easy to get caught up in what exercises to use, but the why is often missed. The good news is that analyzing program templates created by expert coaches can unlock the secrets behind effective program design.

Scaling your Coaching: How to Write 100 Individualized Training Plans a Week
As fitness coaches, we've all faced that moment of overwhelm—staring at a screen with dozens of client programs to write and wondering how to maintain quality without working around the clock. Creating truly individualized programs at scale remains one of the greatest challenges in professional coaching.

Coaching Training Blocks: A Strategic Approach to Client Progression
Elite coaches know that structured training is the key to client success. Rather than random workouts, effective programming uses distinct training blocks—accumulation, intensification, pre-competition, competition, and deload—to create consistent progress for clients at every level.

Coaching a Novice Client: Effective Strategies for Fitness Professionals
Every coach has encountered them—new clients, 30 years old, never trained before, looking with a mix of hope and uncertainty. Experienced coaches view these clients not as challenges but as incredible opportunities to make a lasting impact.

Coaching the Concentric: How to Transform Your Clients' Training Through Tempo
As coaches, we often emphasize the eccentric phase of movements to our clients: "Lower it slowly," "Control the descent." But how much attention do we give to the concentric (lifting) portion? In my years of coaching, I've found that mastering concentric tempo can be a game-changer for client results.

Coaching Resistance Training Progression: A Strategic Framework
Effective coaches understand that resistance training progression extends far beyond simply adding weight to the bar. When coaching clients through their resistance training journey, a structured approach to progression based on training age, individual capacity, and specific goals creates sustainable results.

HYROX Program Design Templates Beginner & Advanced
Two comprehensive HYROX programs design templates inside CoachRx, designed by experienced coaches who understand both the demands of the event and how to prepare athletes at any level. Access both the Beginner and Advanced HYROX programs now inside CoachRx and position yourself as a leader in functional fitness.

Pro Tip: Unlock the Full Power of OPEX Work Assessments in CoachRx
Ever notice how two clients can get the same score on a test but require completely different programming approaches? That's because raw numbers only tell part of the story. The real coaching magic happens when you can interpret those metrics and turn them into personalized programming decisions. Pro Tip: Unlock the Full Power of OPEX Work Assessments in CoachRx

Pro Tip: Develop Remote Coaching Excellence Through Technology
Ever notice how clients who train remotely are often the first to drop off? Creating that "in-person feel" when you're miles apart isn't just nice to have—it's essential for client retention and results. The coaches who thrive in today's fitness landscape are those who can deliver exceptional experiences regardless of physical location—and CoachRx gives you the structure to do exactly that. Pro Tip: Develop Remote Coaching Excellence Through Technology

Pro Tip: Build a Periodization System That Delivers Predictable Results
Random workouts produce random results. But a structured approach to periodization transforms how your clients progress and how effectively you use your programming time. Today, I want to share how to create a comprehensive periodization system that brings clarity and purpose to your program design. Pro Tip: Build a Periodization System That Delivers Predictable Results

Pro Tip: Build a Progressive Warm-up Library (And Save Hours of Programming Time)
Ever find yourself creating the same basic warm-up sequences over and over for different clients? It's one of those repetitive tasks that silently eats away at your valuable coaching time – time you could be spending on higher-value activities. Pro Tip: Build a Progressive Warm-up Library (And Save Hours of Programming Time)