Build a marketing practice that feels like coaching, not a full-time content creator job you avoid.
Get Your ONE-PAGE Marketing Plan
(Built for Fitness Coaches)
Everything you need to grow without the overwhelm.
What You Get Inside:
✓The One-Page Marketing Plan Template
Map your full marketing system on a single sheet you can tape above your desk.
✓Bonus: 30 Days of Daily Marketing Tips (Email Series)
– 5-minute tips, tactics, and mindset shifts
– Designed for coaches, not content creators
– Each tip links to deeper podcast episodes for clarity & momentum
SHOW TRAILER
Hey Coach, If You’re:
✓ Trying to be a content creator on top of being a pro coach
✓ Feeling invisible even though you’re showing up consistently
✓ Spending hours making reels that lead nowhere
✓ Not knowing what to say or post that actually converts
✓ Watching other coaches grow faster with worse advice
YOU”RE in the RIGHT PLACE.
I'm Kandace, by the way...
And I’ve helped build and scale some of the most iconic and trusted brands in fitness, from solo coaches and personal brands to industry giants like Bodybuilding.com.
I’ve spent 20+ years in digital marketing and content strategy, learning what actually drives results. Today, I’m the marketing engine and CMO behind CoachRx and OPEX Fitness, growing digital education and software while helping thousands of professional coaches grow their businesses with clarity and confidence.
The Marketing For Fitness Coaches Show is your weekly conversation about building a business with simple, strategic marketing you can actually sustain.
You’ll learn how to:
✓ Design a system that runs while you coach
✓ Turn your content into clients
✓ Build a rhythm that fits your real life
Get a clear look at what’s working right now, plus insights from the trenches of brand-building, creative direction, and modern coaching strategy.
Go from scattered and stuck → to booked, aligned, and confident in your message.
If you’re done guessing your way through marketing and ready to lead with clarity, this show is for you.
Let’s build.
Featured Episodes
Ep 1 text
Episode 10. Why Short-Form Content Is Failing Coaches (And What to Do Instead)
In this episode I break down why relying on endless TikToks, Reels, and Shorts isn’t bringing in real clients for most coaches. Instead of burning yourself out trying to go viral, I'll show you a smarter, more sustainable content strategy that builds real trust and long-term client relationships. Learn how to use long form content as your weekly anchor, use short form to drive awareness, and stop feeling stuck on the content hamster wheel. If you want your digital marketing to actually grow your business (not just your view count), you’ll want to give this one a listen.
Ep 3 text
