Build a marketing practice that feels like coaching, not a full-time content creator job you avoid.
Get Your ONE-PAGE Marketing Plan
Everything you need to grow without the overwhelm.
What You Get Inside:
✓The One-Page Marketing Plan Template
Map your entire client-getting system on a single sheet you can tape above your desk, and finally see how your lead magnet, content, and consults work together.
✓PLUS: The 5 Biggest Marketing Mistakes Fitness Coaches Make
…and the one bonus mistake quietly slowing your growth
Why most coaches stay stuck (even when posting consistently)
How to stop marketing like an influencer and start marketing like a coach
The strategic shifts that simplify your marketing and amplify your results
✓Bonus: 30 Days of Daily Marketing Tips (Email Series)
Quick, 5-minute insights built for real coaches not content creators.
Turn your marketing into a repeatable habit that supports your business (not steals from it).
SHOW TRAILER
Hey Coach, If You’re:
✓ Trying to be a content creator on top of being a pro coach
✓ Feeling invisible even though you’re showing up consistently
✓ Spending hours making reels that lead nowhere
✓ Not knowing what to say or post that actually converts
✓ Watching other coaches grow faster with worse advice
YOU’RE in the RIGHT PLACE.
I'm Kandace, by the way...
And I’ve helped build and scale some of the most iconic and trusted brands in fitness, from solo coaches and personal brands to industry giants like Bodybuilding.com.
I’ve spent 20+ years in digital marketing and content strategy, learning what actually drives results. Today, I’m the marketing engine and CMO behind CoachRx and OPEX Fitness, growing digital education and software while helping thousands of professional coaches grow their businesses with clarity and confidence.
The Marketing For Fitness Coaches Show is your weekly conversation about building a business with simple, strategic marketing you can actually sustain.
You’ll learn how to:
✓ Design a system that runs while you coach
✓ Turn your content into clients
✓ Build a rhythm that fits your real life
Get a clear look at what’s working right now, plus insights from the trenches of brand-building, creative direction, and modern coaching strategy.
Go from scattered and stuck → to booked, aligned, and confident in your message.
If you’re done guessing your way through marketing and ready to lead with clarity, this show is for you.
Let’s build.
Featured Episodes
Episode 3: Posting Isn’t Marketing. This System Is!
It’s easy to feel like marketing = posting more. But if posting is all you’re doing, without a system behind it, you’ll burn out long before you see results. In this episode, we go deeper than the algorithm. Whether you’re coaching in-person or online, full-time or just getting started, this episode will help you zoom out, rethink how you’re using content, and plug it into a system that supports your growth.
Episode 10: Why Short-Form Content Is Failing Coaches (And What to Do Instead)
In this episode I break down why relying on endless TikToks, Reels, and Shorts isn’t bringing in real clients for most coaches. Instead of burning yourself out trying to go viral, I'll show you a smarter, more sustainable content strategy that builds real trust and long-term client relationships. Learn how to use long form content as your weekly anchor, use short form to drive awareness, and stop feeling stuck on the content hamster wheel.
Episode 8: Why Online Coaches MUST Market Local!
“I coach online… so local marketing doesn’t matter, right?” Wrong. In this episode, you’ll learn why that belief might be costing you trust, referrals, and the kind of word-of-mouth momentum that no algorithm can match. If you’re a remote, hybrid, or online fitness coach or personal trainer, it’s easy to think local marketing is off the table. But your next 3 clients might not come from your content, they might come from the community around you. Learn how to effectively market your online fitness business through local digital marketing.
Episode 5: A Content Strategy Every Fitness Coach Needs To Know!
In this episode we’re breaking down one of the most powerful parts of your system: the Weekly Content Anchor. This is the core piece of content, a podcast, newsletter, blog, or video that grounds your strategy, amplifies your voice, and helps potential clients trust you faster. If you’re tired of trying to “be everywhere” online, this is your permission to simplify. This episode will help you get consistent, strategic, and confident in how you show up online, without spinning your wheels.
Episode 4: Lead Magnet Strategy For Fitness Coaches To Grow in 2025
f you’re a fitness coach or personal trainer creating content but not capturing leads, it’s time to build a lead magnet that actually works. In this episode I’ll walk you through real-world examples of effective lead magnets that turn attention into action. Get lead magnet ideas and examples of formats that grow your email list, and convert leads to clients. Because content alone won’t grow your business. You need a way to invite people into your ecosystem and start building a real relationship.
