Today you get a front-row seat for a real, unfiltered strategy call with Coach David O’Brien. In this video we unpacked the core pillars of his marketing system and walk you through specific recommendations to improve client acquisition and avoid content creation burnout so you can borrow what fits and leave the rest.

How often do you hit “publish” on a podcast or newsletter then sprint straight into brainstorming the next big thing? That habit is costing you hours and leaving money on the table. In Episode 13 of Marketing for Fitness Coaches I show you how to take one Weekly Content Anchor and stretch it into daily posts that deepen trust instead of draining you dry.

If you’re worried that your marketing isn’t delivering, you’re not alone. These plateaus hit everyone. The more you see them as part of your coaching business, the less likely you are to quit too soon. Here’s how to diagnose your system, keep momentum, and build a steady flow of leads again.

The Real Problem Isn’t “No Time”, It’s Unprotected Time. You already block hours for client sessions, workouts, and recovery, right? Those slots sit in your calendar like immovable plates on the bar. This episode is about giving your business-growth work the same weight. Marketing isn’t “extra.” It’s how you keep serving, keep earning, and keep coaching on your own terms.

Long-form content is the secret most coaches overlook and the shift smart ones are starting to make. When someone spends 5, 10, or 20 minutes with you, they: hear your ideas, feel your coaching energy, and get to know how you think. That’s where trust starts to build. And that’s when people start seeing you as their coach, before they ever book a call.

This episode breaks down tools for marketing, content creation, lead flow, and keeping things simple instead of chaotic. Kandace shares the tech stack she recommends, whether you're just starting out or looking to grow. Get practical advice on organizing your workflow, capturing client wins, scheduling posts, managing leads, and making your email marketing work for you. Make your tech stack support your strengths instead of slowing you down.

In this episode of Marketing for Fitness Coaches, Kandace breaks down: What “local” really means in the digital era (hint: it’s about relational proximity, not geography) How local awareness builds trust 10x faster than cold content 5 simple ways to activate your local presence, even without a physical gym

If you’ve been building your marketing system with me step by step, you’re already creating trust, capturing leads, and inviting consults. But what if your next best clients are already in your world? Welcome to the power of referrals, the most underutilized marketing tool in the coaching space. In this episode, we dive into how to build a Referral Flywheel so that your coaching experience naturally creates consistent word of mouth.

In this episode of Marketing for Fitness Coaches, we’re breaking down one of the most powerful parts of your system: the Weekly Content Anchor. This is the core piece of content — podcast, newsletter, blog, or video — that grounds your strategy, amplifies your voice, and helps potential clients trust you faster. If you’re tired of trying to “be everywhere” online, this is your permission to simplify.

In Episode 6, we’re tackling one of the most common sticking points for coaches: What do I do with leads once they opt in? How do I guide them from “interested” to “invested”? This episode walks you through a simple, repeatable lead flow system that helps you follow up with confidence, book more consults without feeling salesy, and turn conversations into clients without getting stuck in the DMs. Whether your leads come from a free resource, a referral, or Instagram DMs, this episode will help you map a clear, trust-building path to the first consult and beyond.

What Is a Lead Magnet, Really? It’s not “just a freebie.” A lead magnet is a high-value resource you offer in exchange for someone’s email (or phone number) so you can follow up and build a relationship over time. It should solve a specific problem, feel worth it, and help someone experience a preview of what it’s like to work with you. It’s not fluff. It’s trust-building.

Beyond the Post: A Fitness Coach’s Guide to Real Marketing Subtitle: If your only marketing strategy is posting on Instagram, you’re missing the system that actually grows your coaching business.

You’re not “bad at marketing.” You’ve just been looking at it the wrong way. You already have what it takes to build a marketing system that works. Marketing isn’t a different job. It’s coaching — applied outside the session.

The show that helps you treat marketing like a natural extension of your coaching practice — not a separate job you dread. I’m your host, Kandace Dickson — CMO at OPEX and CoachRx — And each episode, I’ll share systems, strategies, and mindset shifts that help you market with the same care, consistency, and purpose you bring to your clients.