This episode introduces the C.O.A.C.H. Method, five roles your content should play so it sounds like you, teaches like you, and builds trust before the consult. It’s the engine behind your Coaching Content Signature. Coach in public. Sell in private. Repeat your beliefs. Show your proof. That’s how content starts converting before the consult.

If you’ve ever thought, “I don’t want to make the same videos every coach makes,” or “How do I communicate my coaching ideas without sounding like an influencer?” this one’s for you. The problem isn’t a lack of ideas. It’s a lack of clarified belief. When your content isn’t anchored to core beliefs, you default to generic tips and trends. Helpful? Maybe. Memorable? No.

Your lead magnet isn’t “just a freebie.” In a trust-based coaching business, it’s the first moment of impact: a tiny, real win that lets someone experience your method. Done right, it becomes the bridge from your content → to your coaching philosophy → to a consult. I made a simple, fillable worksheet to help you build yours in under 30 minutes. Grab it from the show notes or DM me.

This week, I'm sharing my top tips for fitness coaches! Let's dive into how to make marketing a part of your fitness business, covering everything from content strategy to mastering lead flow. See how these business tips can impact your fitness business marketing and content marketing.

Build a coaching content signature, sharpen your ideas, and pack real value so your posts land and lead people to the next step. Learn the four filters, a simple hook framework (cake, steak, broccoli), and how to plug your ideas into a weekly system that compounds.

Turn your 10-minute practice yaps into high trust content. Learn what a YAP is, how to pull strong clips, a simple talk-to-camera structure, and quick fixes for audio, framing, lighting, and energy. Perfect for fitness coaches who want clear, consistent posts that build trust fast.

Hate feeling cringy on camera? Use this 10 day, 10 minute practice to sound like you, build trust, and create content that connects. Perfect for pro and fitness coaches who want real camera confidence without a fancy setup.

Build a content strategy that sounds like your coaching. In this episode, learn how to define your content signature, write with a clear voice, repeat your message without sounding stale, and turn one idea into 10 posts. Perfect for fitness coaches who want content that is specific, clear, and hard to copy. Grab the blog notes and Google Doc worksheet in the link below, then put in the reps.

High-ticket coaching isn't dead. It needs trust, proof, and depth. Learn the five shifts that win clients now, plus a simple audit to tighten your content and referrals. Fitness coaches and service pros, use this to grow with confidence.

If your post sounds like “me, me, me,” your best clients scroll. They don’t want your highlight reel, they want help. Where you are today is miles ahead of the frustration they’re in, so while you intend to inspire, you can accidentally feel unrelatable. Influencers chase attention with self-centered content. Pro coaches serve. Today we flip the spotlight. Here’s how to turn “about me” posts into client-first content that earns watch-time, trust, and consults without feeling like an influencer.

If your post triggers the “I’m being sold to” reflex, the scrolling thumb wins. On social, brand building earns interest. Direct response closes later, after you’ve earned the opportunity. This recap walks you through how to keep organic content in brand-building mode and where to “sprinkle” direct response so it converts without killing trust. You’ll get a 3-part hook formula, a quick scroll test, and the exact handoff from short form → weekly anchor → lead magnet → consult.

Most fitness coaches think posting daily is the answer, but showing up doesn’t matter if you don’t have a real strategy or system. In this video, you’ll learn the five biggest marketing mistakes that keep coaches from booking clients, plus simple steps to fix each one fast. Get clear on what actually works, stop wasting energy on busy work, and use proven habits that build real growth. You’ll get a one-step action for every mistake and a free “fix it” checklist, making it easy to apply right away. Download the free one-page marketing plan below and get the five mistakes/fixes straight to your inbox. Take your business to the next level with less stress and more results.

You can’t win a game if you don’t know the rules. And in 2025, a lot of great coaches are still playing last decade’s content game: posting tips, reels, and “thoughts of the day” without a strategy to turn attention into clients. The result? Effort without momentum. This recap walks you through how to market like a coach in 2025, so your content compounds, your system does the selling, and you can keep coaching.

Stop posting and hoping someone bites. If your fitness coaching content gets attention but few real leads, this episode is for you. Learn how to turn your thoughtful posts into clear next steps so people know exactly how to start working with you. No pressure or complexity, just simple, honest marketing that actually works. Find out what most coaches miss, and how to shift from “hope marketing” to a system that builds trust and fills your roster. Get practical tips on setting up lead flow, making real invitations, and building a process that feels like coaching, not selling.

Tired of marketing feeling like chaos? Here’s how to get your whole plan on just one sheet so you always know what to do next. In under 10 minutes, you'll have a five-part system mapped out that turns your content into clients. Download the free one-page template linked below and take your marketing from scattered to steady. Perfect for coaches who want a clear, action-based plan that actually fits your real life. Watch and build a process you'll actually stick to.

Most coaches think content is about selling. But no want wants to spend their time being sold to. Your content should do the heavy lifting of client education before they ever reach out to you about coaching. It’s not just about visibility or promotion of your service, it’s about building connection and trust through a bing-able library of helpful high value content.

If you’ve ever struggled to “market yourself” because it feels forced, fake, or formulaic, this one’s for you. There’s a movement happening in tech right now called vibe coding, a shift away from rigid structures, toward intuitive creation. It might sound out there but it’s exactly what great coaches already do and it’s the same energy we need to bring into marketing.

Today you get a front-row seat for a real, unfiltered strategy call with Coach David O’Brien. In this video we unpacked the core pillars of his marketing system and walk you through specific recommendations to improve client acquisition and avoid content creation burnout so you can borrow what fits and leave the rest.

How often do you hit “publish” on a podcast or newsletter then sprint straight into brainstorming the next big thing? That habit is costing you hours and leaving money on the table. In Episode 13 of Marketing for Fitness Coaches I show you how to take one Weekly Content Anchor and stretch it into daily posts that deepen trust instead of draining you dry.

If you’re worried that your marketing isn’t delivering, you’re not alone. These plateaus hit everyone. The more you see them as part of your coaching business, the less likely you are to quit too soon. Here’s how to diagnose your system, keep momentum, and build a steady flow of leads again.