Most fitness coaches think posting daily is the answer, but showing up doesn’t matter if you don’t have a real strategy or system. In this video, you’ll learn the five biggest marketing mistakes that keep coaches from booking clients, plus simple steps to fix each one fast. Get clear on what actually works, stop wasting energy on busy work, and use proven habits that build real growth. You’ll get a one-step action for every mistake and a free “fix it” checklist, making it easy to apply right away. Download the free one-page marketing plan below and get the five mistakes/fixes straight to your inbox. Take your business to the next level with less stress and more results.

You can’t win a game if you don’t know the rules. And in 2025, a lot of great coaches are still playing last decade’s content game: posting tips, reels, and “thoughts of the day” without a strategy to turn attention into clients. The result? Effort without momentum. This recap walks you through how to market like a coach in 2025, so your content compounds, your system does the selling, and you can keep coaching.

Stop posting and hoping someone bites. If your fitness coaching content gets attention but few real leads, this episode is for you. Learn how to turn your thoughtful posts into clear next steps so people know exactly how to start working with you. No pressure or complexity, just simple, honest marketing that actually works. Find out what most coaches miss, and how to shift from “hope marketing” to a system that builds trust and fills your roster. Get practical tips on setting up lead flow, making real invitations, and building a process that feels like coaching, not selling.

Tired of marketing feeling like chaos? Here’s how to get your whole plan on just one sheet so you always know what to do next. In under 10 minutes, you'll have a five-part system mapped out that turns your content into clients. Download the free one-page template linked below and take your marketing from scattered to steady. Perfect for coaches who want a clear, action-based plan that actually fits your real life. Watch and build a process you'll actually stick to.

Most coaches think content is about selling. But no want wants to spend their time being sold to. Your content should do the heavy lifting of client education before they ever reach out to you about coaching. It’s not just about visibility or promotion of your service, it’s about building connection and trust through a bing-able library of helpful high value content.

If you’ve ever struggled to “market yourself” because it feels forced, fake, or formulaic, this one’s for you. There’s a movement happening in tech right now called vibe coding, a shift away from rigid structures, toward intuitive creation. It might sound out there but it’s exactly what great coaches already do and it’s the same energy we need to bring into marketing.

Today you get a front-row seat for a real, unfiltered strategy call with Coach David O’Brien. In this video we unpacked the core pillars of his marketing system and walk you through specific recommendations to improve client acquisition and avoid content creation burnout so you can borrow what fits and leave the rest.

How often do you hit “publish” on a podcast or newsletter then sprint straight into brainstorming the next big thing? That habit is costing you hours and leaving money on the table. In Episode 13 of Marketing for Fitness Coaches I show you how to take one Weekly Content Anchor and stretch it into daily posts that deepen trust instead of draining you dry.

If you’re worried that your marketing isn’t delivering, you’re not alone. These plateaus hit everyone. The more you see them as part of your coaching business, the less likely you are to quit too soon. Here’s how to diagnose your system, keep momentum, and build a steady flow of leads again.

The Real Problem Isn’t “No Time”, It’s Unprotected Time. You already block hours for client sessions, workouts, and recovery, right? Those slots sit in your calendar like immovable plates on the bar. This episode is about giving your business-growth work the same weight. Marketing isn’t “extra.” It’s how you keep serving, keep earning, and keep coaching on your own terms.

Long-form content is the secret most coaches overlook and the shift smart ones are starting to make. When someone spends 5, 10, or 20 minutes with you, they: hear your ideas, feel your coaching energy, and get to know how you think. That’s where trust starts to build. And that’s when people start seeing you as their coach, before they ever book a call.

This episode breaks down tools for marketing, content creation, lead flow, and keeping things simple instead of chaotic. Kandace shares the tech stack she recommends, whether you're just starting out or looking to grow. Get practical advice on organizing your workflow, capturing client wins, scheduling posts, managing leads, and making your email marketing work for you. Make your tech stack support your strengths instead of slowing you down.

In this episode of Marketing for Fitness Coaches, Kandace breaks down: What “local” really means in the digital era (hint: it’s about relational proximity, not geography) How local awareness builds trust 10x faster than cold content 5 simple ways to activate your local presence, even without a physical gym

If you’ve been building your marketing system with me step by step, you’re already creating trust, capturing leads, and inviting consults. But what if your next best clients are already in your world? Welcome to the power of referrals, the most underutilized marketing tool in the coaching space. In this episode, we dive into how to build a Referral Flywheel so that your coaching experience naturally creates consistent word of mouth.

In this episode of Marketing for Fitness Coaches, we’re breaking down one of the most powerful parts of your system: the Weekly Content Anchor. This is the core piece of content — podcast, newsletter, blog, or video — that grounds your strategy, amplifies your voice, and helps potential clients trust you faster. If you’re tired of trying to “be everywhere” online, this is your permission to simplify.

In Episode 6, we’re tackling one of the most common sticking points for coaches: What do I do with leads once they opt in? How do I guide them from “interested” to “invested”? This episode walks you through a simple, repeatable lead flow system that helps you follow up with confidence, book more consults without feeling salesy, and turn conversations into clients without getting stuck in the DMs. Whether your leads come from a free resource, a referral, or Instagram DMs, this episode will help you map a clear, trust-building path to the first consult and beyond.

What Is a Lead Magnet, Really? It’s not “just a freebie.” A lead magnet is a high-value resource you offer in exchange for someone’s email (or phone number) so you can follow up and build a relationship over time. It should solve a specific problem, feel worth it, and help someone experience a preview of what it’s like to work with you. It’s not fluff. It’s trust-building.

Beyond the Post: A Fitness Coach’s Guide to Real Marketing Subtitle: If your only marketing strategy is posting on Instagram, you’re missing the system that actually grows your coaching business.

You’re not “bad at marketing.” You’ve just been looking at it the wrong way. You already have what it takes to build a marketing system that works. Marketing isn’t a different job. It’s coaching — applied outside the session.

The show that helps you treat marketing like a natural extension of your coaching practice — not a separate job you dread. I’m your host, Kandace Dickson — CMO at OPEX and CoachRx — And each episode, I’ll share systems, strategies, and mindset shifts that help you market with the same care, consistency, and purpose you bring to your clients.