The CoachRx and FullScript Partnership: What It Means for Your Practice
Your clients already buy supplements. Most of them buy from random places, follow a podcast recommendation, and hope for the best.
If you coach the whole person, that gap has been sitting in plain sight for a while.
The new CoachRx and FullScript partnership gives you a cleaner way to make supplement recommendations without adding admin work. If you already use CoachRx, or you're considering a free trial, this update matters because it adds a missing piece to your coaching service.
The video below explains how the partnership works and why OPEX sees it as a strong fit for professional fitness coaches.
Watch: CoachRx + FullScript Partnership Announcement
Closing the supplement gap
OPEX Fitness introduced this partnership as part of a bigger goal for CoachRx: building a more complete operating system for professional fitness coaches.
In the announcement, Carl Hardwick (CEO of OPEX and CoachRx) joined Annette de la Cruz and Dave Wilton from FullScript to explain what coaches can expect.
The core issue is straightforward. Coaches already help clients with training, habits, nutrition, and lifestyle. Yet supplementation often sits outside that system. Clients buy products on Amazon, at Whole Foods, or from wherever a friend sent them. Then you're left sorting through the confusion.
Carl called it the "supplement gap." Coaches get plenty of client questions about supplements but don't always have a trusted system for making recommendations based on context, goals, and product quality. This partnership fills that gap without changing the coach's role.
What this gives you:
A way to recommend vetted supplements through your own dispensary
More guided, personalized support for clients instead of guesswork
A new revenue stream without carrying inventory or handling shipping
Supplement guidance affects trust. When you can explain why a product fits a client's goals, and where that product comes from, the recommendation feels like part of the coaching process. Not a side sale.
Why FullScript fits the way you already work
FullScript started in 2011 and grew alongside the rise of integrative and preventive care. Annette described it as a health tech platform built to support personalized whole-person care. That language lines up well with how most coaches already operate, especially inside the OPEX method.
Instead of one-off recommendations, FullScript is built around ongoing support. That matters for coaching because clients rarely work toward a goal in one step. They train over time, adjust habits over time, and need consistent support over time.
In practical terms, FullScript gives you a way to recommend supplements, include diagnostics if appropriate, and support adherence without making your workflow harder. The platform catalog includes 20,000+ products across 350+ brands, along with wellness products and diagnostic labs.
The catalog size is useful, but the bigger point is quality control. You're not sending clients into a messy online search. You're working inside a vetted system with products that have already been reviewed.
How FullScript supports better client outcomes
The partnership focuses on safety, clarity, and follow-through. Those are the parts that often get lost when clients shop on their own.
FullScript helps coaches in three ways:
It makes it easier to recommend high-quality supplements that match a client's goals and context.
It gives you the option to bring in diagnostics and wellness tools when needed.
It supports adherence, so clients are more likely to stay consistent with what you recommend.
That last piece is easy to overlook. Good recommendations only help if clients follow them. Because FullScript ties product access, education, and ordering together, it removes friction that can break consistency.
Your personal dispensary: control, flexibility, and revenue
Every coach who joins gets a personal online dispensary. In plain terms, that's your own supplement storefront powered by FullScript. Your clients order from your dispensary based on your recommendations, instead of wandering across the internet.
This setup keeps the client experience close to the coaching relationship. It removes the mess of inventory, packaging, and shipping. FullScript handles fulfillment, so you don't need shelves full of products or a system for tracking orders.
The financial side is flexible. Coaches get products at roughly 35% off, then choose how to handle that margin.
The takeaway is freedom. You can use the dispensary in a way that fits your pricing model and client experience.
Carl made an important point in the announcement. This partnership is not about pushing supplements for the sake of selling them. Clients already buy these products. The better move is to remove friction and add context. You recommend the product, FullScript fulfills the order, and you stay focused on coaching.
Approval is easier for OPEX CCP coaches
If you're an OPEX CCP coach, the setup is even simpler. OPEX CCP coaches are automatically pre-approved when they create an account, which cuts the wait and gets you into the platform faster.
Coaches who are not CCP certified can still apply. If you have relevant credentials (exercise science, kinesiology, nutrition, or related certifications), FullScript reviews those through an approval process. Dave Wilton is the point person helping with applications.
Once approved, you get:
Help setting up your store
Direct support from the FullScript team
Tools to present your dispensary in a way that fits your coaching style
What the experience looks like day to day
One of the strongest parts of the announcement was the walkthrough of how the system works in practice. Dave explained that onboarding is designed to be quick and hands-on. You're not dropped into an empty account and told to figure it out.
FullScript provides personal onboarding support, a custom CoachRx training video library, one-on-one demos, and help building out your storefront. Most coaches are fully set up within a day. The basic setup can take only a few hours with support.
From the client side, the process stays simple. A client gets your recommendation, clicks through, and buys from your dispensary. Fulfillment, shipping, and inventory are all handled by FullScript. Fewer loose ends for you. Fewer reasons for a client to delay the purchase.
Once clients create an account, they can shop your preferred products, browse any community plans you've created, and explore the broader FullScript catalog.
The education piece may be the most useful feature
One feature that got particular attention was FullScript's evidence-based handouts. You can pair these handouts with supplement recommendations, which gives clients more context around what they're taking and why.
That matters because trust is built through explanation, not just access. When clients understand the reason behind a recommendation, they're more likely to follow through and less likely to feel like they're being sold something.
The handouts also help you. Supplement questions can be tricky. Having research-backed materials on hand gives you a stronger base for those conversations. It adds credibility without forcing you to build your own supplement education library from scratch.
Common questions
How long does setup take? Usually a few hours with support. Many coaches are up and running within a day.
Do you have to build everything yourself? No. The FullScript team helps with onboarding, training, and storefront setup.
How do clients use it? They receive your digital recommendations, create an account, and shop from your curated products, plans, or the wider catalog.
Dave's broader point was that FullScript is more than a product database. It's a supported system with people behind it from day one.
This partnership fits the OPEX approach to individualized coaching
OPEX has long built its method around individual design: training, lifestyle, and nutrition tailored to the person in front of you. Supplementation was one of the obvious holes in that process, and this partnership helps close it.
Carl framed it well. Coaches need to understand why they're recommending something. They don't want to throw products at clients and hope the pitch lands. They want context. They want quality. They want enough support to make responsible recommendations.
That's where FullScript fits. The platform gives you a place to recommend products, but it also gives you educational backing. That strengthens trust, which is one of the hardest things to build and one of the easiest things to lose.
The message from OPEX was clear: this is an added layer of service, not a shift away from coaching. Clients are already making supplement purchases. Now you have a cleaner way to guide those choices while staying centered on the coaching relationship.
How to get started inside CoachRx
If you're already inside CoachRx, the next step is simple. The platform now includes a Partnerships and Integrations tab in the left-hand menu. Inside that section, you'll find the FullScript profile card and link to begin the setup process.
Steps:
Log in to CoachRx.
Open the Partnerships and Integrations tab in the left-hand menu.
Select the FullScript card and complete the application.
From there, you can complete your application and move into the onboarding flow with the FullScript team. OPEX described that support as white-glove onboarding, which means you're not left piecing it together on your own.
You can also apply for your FullScript store directly here.
Clients already buy supplements somewhere. The real shift is that you now have a better place to guide those choices. That's what makes this partnership useful. It fills a real gap without pulling you away from the work that matters most.
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