Back Room Talk Coach Spotlight: Burnout Made Me Rethink Everything About Exercise: Mizar Fuente Ortega Spotlight
In this episode, Mizar Fuente Ortega shares his transformative journey from elite gymnast to a coach who prioritizes health over mere performance. He discusses his personal experience with competitive burnout, the evolution of his coaching methodology, and the importance of building supportive relationships with clients. Mizar emphasizes the need for coaches to adapt to individual client needs, especially in the wake of COVID-19, and highlights the significance of mentorship in the coaching community. He also reflects on the balance between coaching and personal life, the importance of skill acquisition, and the necessity of falling in love with the process of growth and development.
Local Isn’t Dead: Why Online Fitness Coaches Still Need a Local Presence
In this episode of Marketing for Fitness Coaches, Kandace breaks down: What “local” really means in the digital era (hint: it’s about relational proximity, not geography) How local awareness builds trust 10x faster than cold content 5 simple ways to activate your local presence, even without a physical gym
Episode 6 Recap: Medicine 3.0 and the Future of Coaching
The healthcare system is shifting. Reactive care is no longer enough. Precision, prevention, and behavior change are the new frontier. And fitness coaches? We’re not just part of it—we’re essential to it. In Episode 6 of Frameworks, Carl Hardwick sits down with Dr. Jesse Greer—physician, systems thinker, and co-founder of Preamble—to unpack what this shift means and where coaching fits into the future of health.
11 Fresh Episodes to Fuel Your Coaching (Plus a 4-Week HYROX Plan)
Since our last round up, the CoachRx Podcast Network delivered 11 new episodes that answer the questions you or your clients are probably asking. Here's your curated listen-list for immediate application.
The Referral Flywheel: How to Turn Great Coaching into Word of Mouth
If you’ve been building your marketing system with me step by step, you’re already creating trust, capturing leads, and inviting consults. But what if your next best clients are already in your world? Welcome to the power of referrals, the most underutilized marketing tool in the coaching space. In this episode, we dive into how to build a Referral Flywheel so that your coaching experience naturally creates consistent word of mouth.
Episode 5 Recap: Exercise Effectiveness Framework– How to Choose the Right Movements (Not Just the Flashy Ones)
We’ve all seen it—and maybe done it: Writing programs filled with exercises that look cool, feel hard, or follow the latest trend... but lack real purpose. In Episode 5 of Frameworks, Carl Hardwick gets straight to the point: Great coaching isn’t about being impressive. It’s about being effective. And it starts with choosing the right movements—for the right reasons.
Back Room Talk Coach Spotlight: How I Became an OPEX Coach While Working in Tech - Devin Wells Spotlight
This episode of Back Room Talk takes us inside the world of Devin Wells, a part-time coach at OPEX Round Rock who balances his coaching passion with a successful tech career. From his journey as an inquisitive client to becoming a coach who empowers others toward autonomy, Devin shares valuable insights on building genuine client relationships, the power of effective communication, and how AI can enhance (not replace) the coaching experience.
Lead Flow That Converts: A Coach’s Guide to Turning Interest into Clients
In Episode 6, we’re tackling one of the most common sticking points for coaches: What do I do with leads once they opt in? How do I guide them from “interested” to “invested”? This episode walks you through a simple, repeatable lead flow system that helps you follow up with confidence, book more consults without feeling salesy, and turn conversations into clients without getting stuck in the DMs. Whether your leads come from a free resource, a referral, or Instagram DMs, this episode will help you map a clear, trust-building path to the first consult and beyond.
Episode 4 Recap: Coaching Is Leadership — How to Lead with Integrity, Not Just Intensity
Coaching is more than sets, reps, or cueing movement. It’s leadership—and in Episode 4 of Frameworks, Carl Hardwick (CEO of OPEX & CoachRx) unpacks what it truly means to lead your clients with integrity, clarity, and purpose.
Your Weekly Content Anchor: How to Pick It, Build It, and Stick With It
In this episode of Marketing for Fitness Coaches, we’re breaking down one of the most powerful parts of your system: the Weekly Content Anchor. This is the core piece of content — podcast, newsletter, blog, or video — that grounds your strategy, amplifies your voice, and helps potential clients trust you faster. If you’re tired of trying to “be everywhere” online, this is your permission to simplify.
Episode 3 Recap: How to Program Aerobic Training — The Foundation Most Coaches Overlook
When coaches think performance, they often think power, speed, strength. But in Episode 3 of Frameworks, Carl Hardwick makes a bold and necessary statement: “Aerobic work is not optional. It’s foundational.” Far from being just “cardio,” aerobic training plays a critical role in everything from recovery and stress regulation to mood, cognition, and long-term health. And yet—it’s often misunderstood, misapplied, or ignored entirely.
AMA CoachRx Weekly Challenge: Address Fading BLG Enthusiasm
As fitness coaches, we've all experienced it—a new client starts their journey full of enthusiasm about tracking behaviors, lifestyle habits, and goals (BLG), but within weeks, their motivation mysteriously vanishes. Client check-ins become sporadic, lifestyle tracking becomes inconsistent, and once-detailed journal entries dwindle to occasional notes.
AMA CoachRx Weekly Challenge: Addressing Push-Pull Imbalances: A Coach's Guide to Shoulder Health and Performance
As fitness coaches, we've all encountered clients with noticeable strength disparities between pushing and pulling movements. These imbalances can significantly impact performance, movement quality, and long-term shoulder health. When a client uses the same weight on both sides despite visible asymmetries, it presents a complex coaching challenge that requires systematic assessment and thoughtful programming.
AMA CoachRx Weekly Challenge: The Masculine-Feminine Continuum as a Coaching Framework
As fitness coaches, we've all experienced those moments when our perfectly designed program seems to miss the mark with a particular client. The programming is sound, the progressions are appropriate, yet something in the communication just isn't connecting. This disconnect often stems not from a flaw in our technical knowledge, but from a misalignment in how we communicate with our clients.
AMA CoachRx Weekly Challenge: Individual Design Coaching Model
As fitness professionals, we've witnessed a significant shift in what clients expect from their fitness experience. The days of one-size-fits-all programming are waning as more clients seek personalized approaches tailored to their specific needs, goals, and circumstances. This transition toward Individual Design (ID) represents both a challenge and an opportunity for coaches committed to delivering transformational results.
CoachRx Programs: A Deep Dive Into the 12/8/4 Wave Load Program
Ever wonder how elite coaches maximize strength gains through neurological priming? It's not just about moving weight—it's about strategically sequencing work to tap into your body's natural performance enhancers. Today, we're exploring CoachRx's "12/8/4 Wave Load Program" with Ashley to reveal the science-backed approach that separates professional programming from random workouts.
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
Lead Magnets That Convert: How to Attract and Warm Up Coaching Leads
What Is a Lead Magnet, Really? It’s not “just a freebie.” A lead magnet is a high-value resource you offer in exchange for someone’s email (or phone number) so you can follow up and build a relationship over time. It should solve a specific problem, feel worth it, and help someone experience a preview of what it’s like to work with you. It’s not fluff. It’s trust-building.
Episode 2 Recap: Longevity Strength Training Principles – Why Intent Beats Intensity
In Episode 2 of Frameworks, Carl Hardwick peels back the layers on a topic most coaches think they’ve mastered: strength training. But this time, it’s not about reps, percentages, or program hacks. It’s about principles—the foundational ideas that separate short-term progress from sustainable, long-term development.
Beyond the Post: A Fitness Coach’s Guide to Real Marketing
Beyond the Post: A Fitness Coach’s Guide to Real Marketing Subtitle: If your only marketing strategy is posting on Instagram, you’re missing the system that actually grows your coaching business.