How to Make Time for the Work That Grows Your Coaching Practice
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
The Real Problem Isn’t “No Time”, It’s Unprotected Time
You already block hours for client sessions, workouts, and recovery, right? Those slots sit in your calendar like immovable plates on the bar. This episode is about giving your business-growth work the same weight. Marketing isn’t “extra.” It’s how you keep serving, keep earning, and keep coaching on your own terms.
Key reframe: This is not bonus work. This is the work.
Map the System to a Weekly Rhythm
You don’t need to touch all five parts of the marketing system every day but you do need a rhythm that lets each piece breathe and compound.
Here’s the weekly cadence I recommend:
Batch Create (1–2 hrs): Plan, script, and record your weekly content anchor.
Distribution (≈ 30 min): Caption, schedule, and hit publish.
Follow-Up Flow (≈30 min): Check lead magnet opt-ins, send consult invites, nudge warm prospects.
Review & Reflect (≈30 min): What moved? What stalled? Adjust next week’s focus accordingly.
Short on time? Shrink the blocks but keep them on the calendar. Consistency beats duration.
Monthly & Quarterly Maintenance
Once a month, zoom out for a full-system pulse check: refresh your lead magnet headline, update testimonials, tweak your nurture emails, and prune any tech that isn’t pulling its weight.
Once a quarter, audit your time blocks. Are you still protecting them, or have they melted into white space? If you don’t guard them, client work will consume them guaranteed.
Time Multipliers That Give Hours Back
Centralize ideas in Notion or Trello. No more sticky-note scavenger hunts.
Template your lead-reply emails and consult follow-ups—copy, paste, personalize.
Swipe File every headline, analogy, or question you stumble across during the day. Idea bank full, brainstorming empty.
Batch visuals in Canva. One session, a week’s worth of graphics.
Automate delivery schedule your videos, posts, emails, and blogs.
Systems > hustle. Every minute you spend systemizing pays compound interest later.
Should You Delegate or DIY?
Do the work yourself until the workflow is dialed, repeatable, and unmistakably “you.”
Then delegate the parts that no longer require your brain: scheduling posts, trimming video snippets, prettifying newsletters.
Outsource chaos and you’ll buy it twice.
The Mindset Shift: “I’m Not Behind, I’m Building”
Stop grading yourself against other coaches’ feeds. You’re constructing an engine, not chasing a highlight reel. Protect your time blocks. Say no to noise.
Remember: lead generation and client delivery aren’t opposing forces they’re the same mission, served in different ways.
Your Next Three Moves
Open your calendar. Find a 90-minute window that repeats every week.
Label it “Growth Block.” Treat it like a paid session. Non-negotiable.
Pick one system lever (lead magnet, nurture emails, consult script, referral ask, or marketing ops) and give that block to it for the next four weeks.
Momentum isn’t built in marathon weekends; it’s stacked in steady, protected reps.
Marketing is a practice. Protect the time, run the reps, and watch the business follow.
Next Steps
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And don’t forget, Marketing for Fitness Coaches is part of the CoachRx Podcast Network — a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
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