The Originality Problem Killing Most Fitness Coaches
In 2026, creating content without a solid content strategy is a waste of time and effort. AI has accelerated the obsolescence of average content, making originality and unique perspectives crucial for signaling value. This video offers business tips on how to package your ideas effectively, ensuring people engage and seek more help from you through strategic content marketing.
New to Fitness Program Design: A Real Client Example From OPEX Coaches
A “new to fitness” client isn’t always new. Sometimes they’re returning after years away, carrying fear, old injuries, or a bad past experience. In this episode of Behind The Design, OPEX coaches Brandon Gallagher and Daniel Persson walk through what that actually looks like in program design, using a real in-person client as the example.
Marketing Feels Harder in 2026? Here’s What Actually Works Now.
Marketing feels harder in 2026 because buyers have changed. Here’s what still works and what to stop doing. You’ll learn how old-school funnels, inbound marketing, flywheels, and loop marketing shaped what we do today, and why buyer-led marketing is the model that fits the way people actually buy now.
CoachRx Podcast Network Roundup | January 4-15, 2026
The CoachRx Podcast Network kicked off the new year with an exceptional lineup of episodes focused on programming mastery, post-holiday gym strategies, and the heart of coaching. Here's your complete guide to 9 essential episodes (plus a new live series!) that are setting the tone for coaching excellence in 2026.
How Daniel Persson Programs a Former Competitive CrossFit Athlete
This Behind the Design session from OPEX Fitness is a great example of how program design changes when an athlete shifts from competing to training for health, longevity, and “still being able to play” once in a while. Daniel Persson and Brandon Gallagher walk through the intake, the reasoning behind the first week of training, and the early adjustments that came after real feedback.
3X Bodyweight Deadlift & Running Program Design
What does good program design look like when the client is also a coach, has a clear strength target, and still wants to keep running? In this first episode of Behind the Design, OPEX coaches Daniel Persson and Brandon Gallagher walked through a real training plan, showed it inside CoachRx, and explained why each piece was there.
CoachRx Podcast Network Roundup January 3 2026
The CoachRx Podcast Network is kicking off 2026 with a focused collection of episodes that blend strategic reflection from 2025 with forward-thinking insights for the year ahead. Here's 5 focused episodes bridging 2025 and 2026, the CoachRx Podcast Network is helping coaches close out the old year with reflection while opening the new year with strategic clarity.
CoachRx Podcast Network Roundup December 19 2025
The CoachRx Podcast Network is closing out 2025 with a powerful collection of episodes that blend year-end reflection, advanced training nuance, and practical programming insights. Here's your complete guide to 9 essential episodes that are setting the stage for coaching excellence in the new year.
CoachRx Podcast Network Roundup December 2025
The CoachRx Podcast Network delivered another powerful collection of episodes through late November, featuring deep dives into elite-level training wisdom and program design strategies. Here's your complete guide to 9 essential episodes that are raising the bar for coaching excellence.
Frameworks Episode 29 Recap: The Micro: Daily Design
Welcome back to Frameworks. This is a place for coaches who want more than just reps and sets. We dig into the principles, philosophy, and stories that help you coach with clarity, design with purpose, and keep chasing mastery. Today we’re wrapping up our 3-part series on Smarter Program Design. If you missed the first two episodes, The Macro and The Meso, start there. They’ll give you the full context for what we’re building today.
The C.O.A.C.H. Method: Content That Actually Coaches
This episode introduces the C.O.A.C.H. Method, five roles your content should play so it sounds like you, teaches like you, and builds trust before the consult. It’s the engine behind your Coaching Content Signature. Coach in public. Sell in private. Repeat your beliefs. Show your proof. That’s how content starts converting before the consult.
Frameworks Episode 28 Recap: The Meso: Short-Term Program Design
This episode is Part 2 of our Smarter Program Design series. If you missed Part 1 The Macro, go back and start there. It lays the foundation for long-term planning, defining your client’s story, building direction, and thinking in seasons instead of weeks. Now, we move one layer deeper: the Meso, or short-term planning. This is where your story becomes a strategy. Where long-term vision turns into tangible, trackable progress.
Why Belief-Based Content Is the Only Strategy That Lasts
If you’ve ever thought, “I don’t want to make the same videos every coach makes,” or “How do I communicate my coaching ideas without sounding like an influencer?” this one’s for you. The problem isn’t a lack of ideas. It’s a lack of clarified belief. When your content isn’t anchored to core beliefs, you default to generic tips and trends. Helpful? Maybe. Memorable? No.
Frameworks Episode 27 Recap: The Macro: Long-Term Program Design
Coaching smarter means coaching longer-term. The Macro Layer is where you step back and tell the story of your client’s development not just for this cycle or this month, but for the year ahead. If you can’t explain where your client’s headed over the next 12 months, you’re not programming, you’re just writing workouts.
CoachRx Podcast Network Roundup November 2025
Why Your Lead Magnet Isn’t Working (And What to Do Instead)
Your lead magnet isn’t “just a freebie.” In a trust-based coaching business, it’s the first moment of impact: a tiny, real win that lets someone experience your method. Done right, it becomes the bridge from your content → to your coaching philosophy → to a consult. I made a simple, fillable worksheet to help you build yours in under 30 minutes. Grab it from the show notes or DM me.
Frameworks Episode 26 Recap: The Do-It-All Coach.
This is a place for coaches who want more than just reps and sets, who want to build their craft on principles, not just tactics. Today’s episode is a personal one, because this is a trap I’ve fallen into myself. We’re talking about the myth of the “do-it-all coach.” The coach who programs for a full roster of clients, runs the business, manages the team, replies to every message, posts daily content, wears every hat…and still feels like it’s never enough.
10 Timeless Marketing Tips For Fitness Coaches
This week, I'm sharing my top tips for fitness coaches! Let's dive into how to make marketing a part of your fitness business, covering everything from content strategy to mastering lead flow. See how these business tips can impact your fitness business marketing and content marketing.
CoachRx Podcast Network Roundup October 16 - October 31, 2025
The CoachRx Podcast Network closed out October with an exceptional collection of episodes that challenge conventional thinking while delivering practical wisdom. From evidence-based coaching debates and progressive overload mastery to yearly audits and communication skills, here's your complete guide to 9 essential episodes that are pushing the boundaries of coaching excellence.
Frameworks Episode 25 Recap: Assessment: The Pursuit of Truth
Today we’re talking about one of the most misunderstood parts of coaching, assessment. Most coaches think assessment is about collecting numbers or showing expertise. But assessment isn’t about data. It’s about truth. It’s how we see where someone truly is- physically, emotionally, behaviorally, so we can meet them there. In this episode, I’ll walk through a framework for assessment that goes beyond tests and templates.