Lead Magnets That Convert: How to Attract and Warm Up Coaching Leads
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
Let’s be real — it’s not enough to just post on social anymore.
If you want to turn content into clients, you need a way to move someone from:
“Hmm, this coach seems interesting…” → “I’m ready to work with them.”
That bridge is your lead magnet.
And if you don’t have one yet? Or you do, but it’s not bringing the right people into your world?
Let’s fix that — today.
What Is a Lead Magnet, Really?
It’s not “just a freebie.”
A lead magnet is a high-value resource you offer in exchange for someone’s email (or phone number) so you can follow up and build a relationship over time.
It should solve a specific problem, feel worth it, and help someone experience a preview of what it’s like to work with you.
It’s not fluff. It’s trust-building.
Without a lead magnet, you’re not building a system —
You’re just posting and hoping.
Where This Fits in Your Marketing System
Let’s zoom out for a second:
In Episode 1, we walked through a 5-part marketing system. Here's how your lead magnet fits into it:
Your Core Weekly Content brings visibility and education
Your Lead Magnet gives someone a clear next step
Your Nurture System builds trust and guides them toward booking a consult
A lead magnet is the bridge between attention and action.
It turns viewers into subscribers. Followers into leads. And conversations into consults.
What Makes a Great Lead Magnet?
Here’s the shift:
We’ve moved past the “10 tips” PDFs and random checklists.
Today’s best-performing lead magnets are:
Actionable
Relevant
Easy to consume
Actually useful
A preview of your coaching experience
People don’t want one more thing to collect — they want real help.
They want micro mastery. Clarity. Momentum.
And your lead magnet can give them that.
5 Lead Magnet Formats That Work in 2024
Here are 5 simple, effective formats for coaches — choose one that fits your strengths and your offer:
1. Video or Audio Lesson
Teach one thing. Share your voice, energy, and approach. Show what it’s like to be coached by you.
2. Email Mini-Course
3–5 emails. One insight or shift per day. Helps someone feel supported and builds trust over time.
3. Tool, Tracker, or Self-Audit
Let them assess where they are, track progress, or gain a key insight. Super useful for habit or behavior-based coaching.
4. Short Guided Coaching Experience
A “5-Day Reset,” a quick challenge, or a structured series. Great for re-engaging warm leads or growing your list during a promo.
5. Resource Vault or Coaching Preview Hub
Curated videos, PDFs, or links that showcase how you work. Think: Notion page, private Google Drive folder, or simple link list.
BONUS: Personalized Hybrid Format
High-trust, high-impact.
Ask someone to fill out a short form, and reply with a personalized Loom video + relevant resource.
This works best when you’re selling high-touch coaching — and it creates connection fast.
Tools to Create and Deliver
You don’t need to be a tech wizard. Use what’s simple and accessible:
Create with: Google Docs, Loom, Canva, Notion
Deliver with: ConvertKit, MailerLite, Beehiiv, or even your CoachRx integrations
And be sure to include a clear next step — like booking a consult.
Tip: Let people know exactly what happens on that consult call.
What they’ll learn, how long it takes, and why it’s a smart move for them — even if they’re not ready to commit.
Your Action Step
Don’t overthink it.
Pick one format. Create a simple version this week. Link it in your bio or attach it to your next post. A basic-but-helpful lead magnet will always outperform the “perfect” one you never finish. Let’s keep building systems that reflect your values — and make your business better, one rep at a time.
Want to Go Deeper?
👉 Listen to the full episode: Ep 4: “Lead Magnets That Convert: How to Attract and Warm Up Coaching Leads”
👉 Subscribe to the show so you don’t miss an episode!
🎧 Follow on Spotify
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And don’t forget — Marketing for Fitness Coaches is part of the CoachRx Podcast Network — a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @mrskandacedickson and @coachrx.app— I’d love to help.
👉 Stay ahead of the curve and provide the best for your clients with CoachRx.
