Your Weekly Content Anchor: How to Pick It, Build It, and Stick With It
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
Your Weekly Content Anchor: The Key to Consistent, Coach-Aligned Marketing
If you’ve ever sat staring at your phone, wondering what to post, or felt like your content is random and reactive instead of intentional and aligned...
This episode is for you.
Because building a marketing system that works doesn’t mean doing more.
It means doing the right things, with rhythm, structure, and purpose.
That’s where your Weekly Content Anchor comes in.
If you’re coaching full-time (or want to) your content can’t be an afterthought. But that doesn’t mean you need to post 24/7 or go viral. It means you need a system that helps you show up consistently, builds trust, and leads people toward coaching.
The Weekly Content Anchor does all of that without burning you out.
Instead of throwing out random tips or dancing on trends, you’re guiding a focused conversation each week, and that makes your content more strategic, more coach-aligned, and way easier to manage.
What Is a Weekly Content Anchor?
Your anchor is your home base, the core piece of long form content you publish each week.
It’s where you offer perspective and show how you help with real value and depth. From you weekly anchor content , you can remix and repurpose snippets across all your channels:
Short-form videos
Reels
Carousels
Stories
Emails
Lead magnet invites
Everything flows from this one piece toward your lead magnet, creating a system that compounds.
Which Format Is Right for You?
Pick a format that aligns with your strengths, schedule, and energy:
1. Podcast: Great for coaches who like to talk through ideas, interview others, or connect through storytelling.
2. YouTube / Long-Form Video: Perfect if you love showing up on camera or teaching through visuals or conversations.
3. Blog or Written Newsletter: Ideal for the coach who likes to write and wants to clarify their ideas and frameworks.
4. Email Newsletter: One of the easiest ways to show up consistently and nurture trust. Even a thoughtful weekly note can make a big difference.
How This Fits Into the 5-Part Marketing System
Your Weekly Content Anchor is the engine of your content flywheel (first introduced in Episode 3).
It does 3 things:
Keeps you consistent
Keeps your messaging focused
Leads naturally into your lead magnet and consult flow
If you’re publishing without a core anchor? You’re likely posting and hoping, not guiding and growing.
How to Build a Sustainable Content Rhythm
Here’s a basic rhythm to make it doable:
Pick your publishing day and stick to it.
Use your batch day to write, record, or finalize your anchor.
Work 1–2 weeks ahead so you’re not always scrambling.
Your anchor doesn’t need to be perfect. It just needs to show up with depth and value to your audience and direct them toward your lead magnet.
Mindset Shift: You’re Not Just a Coach. You’re a Guide.
When you publish a weekly anchor, you’re not “creating content.” You’re offering guidance. You’re coaching at scale.
And when you do it consistently in a way that feels good to you , you start building trust before someone ever books a consult.
This isn’t pressure. This is practice.
Real-World Anchor Ideas
Need a little inspiration? Try one of these:
A video breaking down a client win and a deep dive into the mindset shift that made the difference
A blog post unpacking a common misconception and an alternate way to view a challenge
A newsletter walking through a coaching principle and the impact it makes when applied consistently
A story about a time you got stuck and what helped you move
This Week’s Action Steps
Want to build momentum? Do this:
Pick your anchor format
Create one piece of content
Publish it and point to your lead magnet
Already doing this? Tag me on Instagram — I’d love to see your format.
Marketing that works doesn’t start with a trend. It starts with a consistent message. That’s what the Weekly Content Anchor gives you. If you’re ready to stop winging it and start showing up like a pro this is your first (or next) move.
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And don’t forget — Marketing for Fitness Coaches is part of the CoachRx Podcast Network — a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
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