Build a Content Library That Sells (Before They Ever Book a Call)
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
As a coach, you’re already sitting on a goldmine of content ideas, you just don’t realize it yet. Every question a client has asked you…
Every hesitation you’ve helped someone move past…
Every belief you’ve reframed during a check-in…
That’s not just coaching, it’s content and if you’re tired of feeling stuck when it’s time to “create,” this is your path forward.
This episode walks you through how to build a library of content that earns trust before someone ever books a call using the conversations you’re already having.
Why a Content Library Changes the Game
Most coaches think content is about selling. But no want wants to spend their time being sold to.
Your content should do the heavy lifting of client education before they ever reach out to you about coaching.
It’s not just about visibility or promotion of your service, it’s about building connection and trust through a bing-able library of helpful high value content.
Your weekly content anchor, whether it’s a podcast, YouTube video, or blog should be:
Answering real client questions
Handling common objections
Reframing limiting beliefs
Teaching your methods
Sharing client wins
When someone is considering coaching, your content library should make it easy for them to say: “This coach already gets me.”
What Goes Into a Great Content Library?
Here’s the key, you’re not starting from scratch. You’re pulling from conversations you’ve had over and over again with clients.
Here are 6 angles that can guide your next weekly anchor or daily post:
FAQs From Consults
What do people ask before they commit?
What are they unsure or skeptical about?
Objections You’ve Heard
"I don’t have time."
"I’ve tried this before and failed."
"What if I can’t stay consistent?"
“My schedule is so busy”
Beliefs You’ve Helped Reframe
“You don’t need more discipline, you need better habits.”
“Busy isn’t the problem, clarity is.”
Milestone Moments from Clients
First unassisted pull-up
Walking up rested with energy all day
Hitting 5 days of sleep consistency
Behind-the-Scenes of Your Coaching Method
Why you start with assessments
How your check-in system works
Your 3 pillars of long-term success
Stories You’ve Told Before
That one client who doubted themselves and then crushed it
Key fitness turning points or ah ha moments
Lessons learned or trends witnessed in years of coaching
Turn Answers Into Assets
Instead of chasing new content ideas every week…
Answer one meaningful question deeply in a format that lives on.
Then repurpose it:
Clip reels from your podcast or video
Create carousels from key points
Link it in DMs when someone asks
Every piece you create should point to the next step.
To your anchor content.
To your lead magnet.
To a consult call.
Weekly Action Step
This week, set aside 15 minutes.
Open your notes app and write down 10 questions you’ve answered in the past month.
Then pick one and answer it in your voice and your prefered format.
That’s your next anchor.
That’s the next piece in your content library.
And the best part?
You already know what to say.
Next Steps
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And don’t forget, Marketing for Fitness Coaches is part of the CoachRx Podcast Network, a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
👉 Stay ahead of the curve and provide the best for your clients with CoachRx.
