The Simple Tech Stack That Supports (Not Stresses) Your Coaching Brand
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
Most coaches don’t burn out because of content. They burn out because of clunky, chaotic workflows, trying to duct-tape too many tools together just to stay visible. Sound familiar? If you’ve ever thought,“I’m doing the work… why does it still feel so hard?” This post is your reset.
What Is a Tech Stack (And Why Should Coaches Care)?
Your tech stack = the set of tools that supports your coaching and marketing workflow. Used well, it’s a support system , making content creation, lead nurturing, and client communication smoother and simpler. Used poorly, it’s a momentum killer.
A bloated tech stack doesn’t make you more professional. It makes everything harder to sustain. You don’t need 12 apps. You need a lean, strategic set of tools that map to the actual way you coach and market.
The Two Sides of Your Coaching Tech Stack
Let’s break it down:
1. Coaching + Client Experience
This is where you deliver the service.
Recommended: CoachRx
It handles:
Programming + assessments
Client profiles
Communication and feedback
Payments
Progress tracking
And bonus, it supports content capture, too.
You can use Loom inside CoachRx to document wins, record messages, and build your content library as you coach.
2. Marketing + Lead Flow Support
This is what supports your 5-part marketing system, from content to consult.
You need tools that help you:
Capture ideas
Create and schedule content
Collect and nurture leads
Track conversations
Book consults
Automate follow-ups
Your Lean, Coach-Friendly Marketing Tech Stack
Here’s the setup I recommend:
Idea Capture
Notes app, Notion, or Google Docs
Use one central hub so nothing gets lost
Content Creation
Loom (integrated in CoachRx) record while you coach
Canva or graphics, PDFs, carousels, even reels
Descript or Riverside for podcast or video editing
Publishing + Scheduling
Later for scheduling posts
Beehiiv or ConvertKit for email
Lead Capture + Follow-up
A website form on Squarespace, Leadpages or other simple site tools
Typeform, Google Forms, or Tally for custom lead capture
ConvertKit or Beehiiv also have forms and landing pages
The Point Isn’t More Tech, It’s Less Friction
You don’t need to become a tech expert. But you do need a system that supports you. Your tech stack should reduce decision fatigue, not increase it.
Here’s your filter:
Does this tool help me do something faster or more consistently?
Does it integrate with how I already work?
Does it reduce manual tasks or confusion?
If not, it’s noise. Cut it.
Map It to Your Weekly Rhythm
Use your tools to support your system:
Content Capture = daily (while you coach)
Batch Day = once/week to plan, write, and schedule
Distribution Block = schedule & send (30–60 min/week)
Daily Micro-Rituals = 10–15 min to check analytics, new contacts, DMs, and reply
TL;DR: Your Stack Should Work While You Coach
Tech isn’t the solution but the right stack can create space for your actual strengths:
→ Coaching
→ Connecting
→ Creating
So if your marketing feels clunky? Start here. Streamline your stack. And let your tools work with you, not against you.
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And don’t forget, Marketing for Fitness Coaches is part of the CoachRx Podcast Network — a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
👉 Stay ahead of the curve and provide the best for your clients with CoachRx.
