Vibe Marketing for Fitness Coaches: Intuition Meets Strategy
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
If you’ve ever struggled to “market yourself” because it feels forced, fake, or formulaic, this one’s for you. There’s a movement happening in tech right now called vibe coding, a shift away from rigid structures, toward intuitive creation. Think Rick Rubin meets AI development: creators don’t start with code; they start with a feeling, a vision, a vibe. Then they collaborate with tools to bring it to life.
It might sound out there but it’s exactly what great coaches already do.
And it’s the same energy we need to bring into marketing.
Marketing That Feels Like Coaching
At OPEX and CoachRx, we teach a coaching framework built around four verbs:
Teach. Learn. Move. Create.
These aren’t just coaching principles, they’re marketing principles too.
Teach: Share your ideas publicly. Podcast, post, or record a video. It doesn’t need to be perfect, just honest.
Learn: Observe what resonates. What gets shared? What leads to consults? Where do clients light up?
Move: Act on that. Stay flexible. Create from what you notice, not just what you planned.
Create: Build something deeper; an offer, a lead magnet, a community, a brand.
This is the essence of vibe marketing, leading with intention and intuition, supported by tools and strategy.
What Vibe Marketing Looks Like
This approach isn't random or messy. It's strategic but rooted in real connection.
Here’s what vibe marketing looks like for a coach:
You stop chasing trends and start building trust.
You share wins, ideas, and experiences that reflect your values.
You use your Weekly Content Anchor to answer real questions, not just to “get seen.”
You build a library that serves future clients and current ones.
You realize that every piece of content is a chance to coach, even if it’s 60 seconds long.
You Don’t Need to Be “Good at Marketing”
You just need to show up with presence, practice, and clarity.
And when in doubt? Come back to the vibe:
Who am I here to help?
What do they need to hear today?
How can I teach, learn, move, or create in a way that feels aligned?
That’s where the real magnetism lives.
Action Step
Pick one small post to share this week, something from the heart.
A client win. A lesson you’re learning. A reminder you give your clients.
Don’t overthink it. Don’t polish it too much.
Just post it. That’s vibe marketing in motion.
Next Steps
👉 Subscribe to the show so you don’t miss an episode!
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And don’t forget, Marketing for Fitness Coaches is part of the CoachRx Podcast Network, a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
👉 Stay ahead of the curve and provide the best for your clients with CoachRx.
