Welcome to Marketing for Fitness Coaches
Show Trailer: The Marketing Podcast Fitness Coaches Need!
Episode 1: What Fitness Coaches Should Know About Marketing
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
Why This Podcast Exists — and How It Can Help You Build a Stronger Business
Hey Coach — can we be real for a second?
You didn’t become a coach to become a marketer.
You became a coach to help people — to guide them, support them, and change lives through fitness.
But here’s the hard truth:
If no one knows what you do… you can’t help anyone.
And in today’s digital world, showing up online isn’t optional — it’s essential.
But that doesn’t mean you need to become a full-time content creator.
Or build funnels.
Or dance on reels (unless you want to 😎).
Marketing Should Feel Like Coaching — Not a Job You Dread
That’s the core belief behind this show.
Marketing for Fitness Coaches is a podcast — and now, a blog series — built to help coaches like you treat marketing as an extension of your coaching practice, not a separate job or personality you have to perform.
What You’ll Learn Here
This isn’t another show about trends, hacks, or going viral.
It’s about building a system — one that reflects your values, connects with the right people, and grows your business in a sustainable way.
Inside, we’ll cover:
✅ How to build a complete 5-part marketing system (without the overwhelm)
✅ How to create meaningful content without being online all day
✅ How to generate leads and follow up in a way that actually works
✅ How to turn your existing clients into your biggest growth engine
✅ And how to stay consistent — even when you’re busy coaching
We’ll talk about tools.
We’ll talk about mindset.
We’ll break things down simply — and always come back to the why behind the tactics.
Who's Behind the Mic?
I'm Kandace Dickson — CMO of OPEX Fitness and CoachRx, and your host for this journey.
With 20 years of experience in marketing and a decade helping fitness businesses grow — from solopreneur coaches to global brands — I’m here to help you market smarter, with more confidence and less chaos.
I’ve built systems that scale.
I’ve worked behind the scenes of some of the most successful fitness brands in the game.
And now, I’m showing you how to apply that strategy to your own coaching practice.
A Podcast for Pros — Not Influencers
You won’t hear gimmicks or fluff here.
You’ll hear real strategies.
Clear steps.
And a weekly dose of marketing that actually makes sense to a fitness coach.
Because you don’t need to go viral.
You don’t need to become a content creator.
And you definitely don’t need to pretend to be someone you’re not.
You just need a system that reflects how you coach — and supports the growth you actually want.
Ready to Get Started?
➡️ Start with Episode 2: The Coach’s Advantage: Why You Already Have What It Takes to Market Confidently
➡️ Subscribe to the show on YouTube or Spotify
➡️ Join the conversation on Instagram: @mrskandacedickson @marketingforfitnesscoaches and @coachrx.app
➡️ Check out the full CoachRx Podcast Network for more coaching-focused content
And don’t forget — every podcast episode of Marketing For Fitness Coaches comes with a companion blog + resources to help you take action. You can fine them all here.
This is your space to learn, grow, and finally make marketing feel like a part of your coaching — not a performance.
Let’s build something impactful and sustainable — together. 💥
Next Steps
Have questions? DM me on Instagram @mrskandacedickson @marketingforfitnesscoaches and @coachrx.app
Discover more shows in the CoachRx Podcast Network here.
Stay ahead of the curve and provide the best for your clients with CoachRx.
