How to Turn Rants Into High-Trust Content (The YAP Method for Fitness Coaches)
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
Got a camera roll full of 10-minute “rants” from last week’s practice? You’re sitting on a content gold mine. In this guide, you’ll learn what a YAP is, how to pull 60-second clips that land, a simple structure you can follow for future recordings, and how to repurpose your ideas into posts people actually want. The goal is simple: build trust, show your voice, and share coaching wisdom without overthinking it.
What a YAP Is and Why It Works
A YAP is a direct-to-camera video that feels like FaceTime with a best friend. It is casual, unscripted, and focused on your point of view.
It is not a performance or a skit.
It is not overedited.
It is you sharing stories, beliefs, and useful coaching advice.
These videos become the backbone of high-trust content because people see and hear you. Your energy, your language, your stories. That is how you build a bond with your audience.
Mine Your 10-Minute Videos for Posts
If you followed the 10-day, 10-minute practice, scan each video and clip 60-second segments that hit on any of these:
Clear point of view: a strong belief or coaching philosophy you stand behind.
Relatable moment: a time you struggled, or how you coached a client through a common problem.
Depth or story: a practical strategy, a stat, or a real story that shows your coaching in action.
Aim for one to three clips this week. If a clip is good as-is, post it. If the core idea is strong but the delivery needs tightening, reshoot using the structure below.
Fresh Prompts If You’re Starting Now
Not sure where to begin? Use any of these to spark a YAP:
Origin story: the moment that pulled you into coaching.
Unpopular opinion: a take you hold that most coaches would push back on.
Relatable observation: what clients keep getting wrong, plus simple next steps.
Practical fix: clear advice on a hot topic people misunderstand.
Hot take: “Everyone says X, but here is what I see.”
Keep it specific. Avoid general advice that applies to everyone and no one.
A Simple YAP Structure That Lands
Use this for a 45 to 90 second video. It keeps you sharp and watchable.
Start cold with a strong statement tied to a client pain point. Skip the intro and small talk.
Give one line of context. Frame the situation so people see themselves in it.
Point one. State what you believe and why it matters.
Point two. Back it up with a quick story, a client anecdote, or a stat.
Add a twist. Escalate with something unexpected, a reframe, or a simple proof.
End clean. No outro, no CTA, just a clear finish.
Example Outline
Hard statement: “If you still earn your ‘treats’ with workouts, your plan is broken.”
Context: “I used to do it too, and it stalled every client’s progress.”
Point one: “Training is for strength and skill, not food trade-offs.”
Point two: “Clients who stop food bargaining recover better and perform better.”
Twist: “When we removed food rules, they got more consistent, not less.”
End: pause, nod, done.
Filming and Audio Tips That Make a Big Difference
You do not need a studio. Small upgrades matter.
Use a mic. Audio is king with this format. If needed, enhance and boost volume in CapCut.
Record at eye level. Straight-on framing with your eyes in the top third of the frame.
Leave space for captions. Either above your head or across your chest, not covering your mouth.
Keep the shot steady. Use a tripod or a gimbal. If you walk, keep it smooth.
Light your face. Face a window or use a soft light. Avoid harsh shadows.
Bump speed to 1.1 in CapCut. It tightens your delivery without sounding rushed.
Trim the dead air. Remove long pauses, double starts, and filler.
Up your energy. Speak 10 percent louder than normal and smile.
Use the “moment before” trick. Hit record, say something that makes you laugh or relax, then start. It settles nerves and brings warmth to your first line.
Quick Edit Checklist in CapCut
Enhance audio and match volume across clips.
Trim silences and tangents.
Add captions in a clean, readable font.
Raise speed slightly if needed for pace.
Color correct for a bright, natural look.
Export vertical for short form, horizontal for YouTube or longer talks.
Your Action Plan For This Week
Review your 10-minute videos and find up to three 60-second clips that land.
Decide: post as-is or reshoot using the structure above.
Film in one take if you can. Keep cuts minimal so it feels human.
Publish on your main platform and one secondary platform.
Repurpose the same idea into one non-video format.
Small wins stack. You will improve fast with reps.
Repurpose One Idea, Many Ways
Some people will not watch your videos. Give them another way in.
Carousel post: break your points into slides, one idea per card.
Text stories: share the same take with a headline, three bullets, and a takeaway.
One-shot with B-roll and voiceover: record a clean voiceover while showing training clips.
Email note: turn your hook and two points into a short teachable email.
Blog post: expand a strong YAP into a 600 to 900 word article.
One core idea can become four or five formats. That is how you stay consistent without burning out.
What To Say On Camera: Five Proven Angles
Core belief: “I coach progress without punishment. Here is why it works.”
Myth buster: “Sweat is not a sign of a good session, here is what is.”
Tiny win: “The 3-minute warm-up tweak that fixes your first lift.”
Client story: “She stopped training fasted and PR’d in two weeks.”
Red flag: “If your plan needs more willpower, your plan needs a rebuild.”
The goal is not to impress other coaches. The goal is to help your client see the next step.
Why YAPs Build Trust
Clarity: short, direct points help people remember you.
Consistency: quick to film means you can post often.
Humanity: your face, voice, and tone make people feel safe.
Proof: real stories and clear takes show you can help for real.
People do not remember perfect videos. They remember how you made them feel.
Common Mistakes To Avoid
Starting with a long intro. Hook them in the first line.
Overediting until it feels stiff.
Drowning your point in jargon.
Hiding behind B-roll because you are nervous.
Ending with three asks. Finish clean and let the idea land.
Keep It Simple: A One-Minute Prep Routine
Write your hook in 1 line.
Jot two bullets for your points.
Note one story or proof line.
Smile once, take a breath, hit record.
That is enough. Do not script paragraphs. You will sound like a robot.
Make It Part of Your Practice
Treat content like training. Short, regular sessions beat big, rare efforts.
Set a 10-minute daily YAP block.
Post two short videos per week.
Repurpose one idea into a carousel or email.
Review what performed and why, then repeat.
Put It All Together
Record short, honest YAPs that sound like you.
Use the simple structure, hook to twist, then stop.
Trim for pace, boost audio, and post.
Repurpose into a second format each time.
Keep going. Reps reveal your voice.
Conclusion
Your rants are not noise, they are high-trust content waiting to be shaped. Start with one strong take, use the simple structure, and publish without overthinking it. Then recycle that same idea into a carousel, story, or email so more people benefit. What will you film first, a core belief, a myth buster, or a quick client story? Keep coaching, keep creating, and let your practice sharpen your message.
Next Steps
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