Make Your Whole Marketing Plan Fit On One Page! (Free Template Inside)
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
Feeling like your marketing is just a blur of tabs, tools, and to-dos? Let’s fix that with a single sheet of paper. Get the free one page marketing plan here.
This episode of Marketing for Fitness Coaches walks you through the five-part system I’ve been teaching all season, now organized into a one-page plan you can stick above your desk, use in your weekly workflow, and finally start to optimize like a coach.
Marketing shouldn’t feel like pressure, it should feel like a practice.
Why This One Page Matters
This isn’t just a checklist, it’s a flywheel.
Each part of the system feeds the next. When it spins, your marketing gets easier, more effective, and more reflective of your actual coaching values.
No gimmicks. No pressure. Just systems that work because you work them.
The 5 Parts of Your Marketing System
Each piece of this plan does a specific job ,and together, they build momentum that lasts.
1️⃣ Lead Magnet & Nurture
Goal: Turn attention into trust.
Your lead magnet is how you onboard future clients into your world just like an intake form or welcome packet. Keep it:
Actionable
Coaching-style
Simple
Pair it with a 3–5 part email or SMS sequence to keep the conversation going while you coach.
📺 Episode 4 breaks this down in full.
2️⃣ Weekly Content Anchor
Goal: Build a trust library for your future clients.
Choose a long-form format (podcast, YouTube, blog, or newsletter) and publish weekly. This becomes your Client Q&A Library and the source of your weekly short-form content.
Think of it as your foundational lift. It builds everything else.
📺 Episode 5 shows you how to choose and build yours.
3️⃣ Lead Flow & Sales Options
Goal: Turn interest into action.
Think of this like your on-ramp protocol:
A clear sales page
A consult that feels like coaching
A nurture flow that makes the next step feel natural
Track what’s working, simplify what’s not.
📺 Walk the full lead flow path in Episode 6.
4️⃣ Referral & Reputation Engine
Goal: Let your results do the talking.
Great coaching creates silent advocates. This step makes it easy for them to speak up:
Ask for testimonials
Automate review requests
Build your local (and digital) “3-mile hero” presence
📺 Strategize your referral engine in Episode 7.
5️⃣ Daily Micro-Marketing Ritual
Goal: Stay top of mind without burning out.
Clip from your weekly anchor. Share insights, wins, and value in daily doses. Think of this like your warm-up, short, intentional, and momentum-building.
📺 Master your micro-marketing in Episode 10.
Snapshot: The One-Page Plan Checklist
Stick this on your wall or desktop and make it a working practice.
✅ Batch your weekly anchor
✅ Clip & repurpose for daily posts
✅ Share your lead magnet weekly
✅ Follow up with leads consistently
✅ Be the local 3-mile expert
✅ Capture & share testimonials
✅ Track one KPI per box
✅ Turn client wins into content
Next Steps
Want to implement this fast? Here’s your 3-step sprint:
Download and print the template
Build or review each piece of your system
Schedule next week’s batch day and start the flywheel
Want to go deeper on any part of this plan?
Every episode of the show unpacks one piece. Start at the beginning or binge the ones that match your current roadblock.
Marketing is a practice, just like coaching.
Now, you’ve got a plan that fits on one page.
Print it. Work it. Let it compound.
Let’s build.
Next Steps
👉 Subscribe to the show so you don’t miss an episode!
Follow on Spotify
And don’t forget, Marketing for Fitness Coaches is part of the CoachRx Podcast Network, a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
👉 Stay ahead of the curve and provide the best for your clients with CoachRx.
