The C.O.A.C.H. Method: Content That Actually Coaches
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
This episode introduces the C.O.A.C.H. Method, five roles your content should play so it sounds like you, teaches like you, and builds trust before the consult. It’s the engine behind your Coaching Content Signature.
Why “Content That Coaches” Works
Coaching-led content earns trust because it:
Expresses clear beliefs (what you stand for—and against)
Uses a recognizable voice
Tackles relevant, transformational topics
Serves now and guides next (to lead magnets/consults)
Shows proof that your method works
Use the C.O.A.C.H. Method to cover all five, every week.
C — Core Belief
What do you believe that your ideal client needs to hear repeatedly?
Beliefs cut through noise and anchor your message across formats. They also create the “why” behind your tactics.
Examples (fitness):
“Consistency without clarity burns trust. Clarity first, then consistency.”
“Your plan isn’t failing—your environment is.”
“Progress is programmed, not guessed.”
Make it tangible: Write 3 “belief one-liners” you could repeat 100 ways this year.
O — Ownable POV
Your point of view is how people recognize you in the scroll: phrases, cadence, tone, metaphors, patterns.
Build your “voice kit”:
Signature phrases: “Coach in public, sell in private”, “Value per second”
Content cadences: “This isn’t X; it’s Y.”, “If A, then B.”
Personality markers: concise, teacherly, witty, calm-direct, etc.
Swipe prompt:
“Everyone says ___, but here’s what I see when clients actually try it: ___.”
A — Audience-Driven Transformational Topics
Topics should meet your person where they are today and move them one step forward.
Find them here:
This week’s client check-ins, DMs, FAQs
Objections that stall consults
Common misreads or myths in your niche
Turn it into content:
Reframe: “Motivation isn’t your problem—friction is.”
Micro-how-to: “The 3-field check-in that doubles compliance.”
Decision aid: “When to add cardio vs. add protein.”
Rule: One post = one problem → one next step.
C — Coach in Public (Serve Now, Guide Next)
Teach like you would in a great check-in—then bridge to the next step.
Simple frameworks:
Teach → Relate → Bridge
Lesson → short story/relatable line → “If this helped, grab ___.”
Belief → Proof → Invite
Stake → quick example → “DM ‘PLAN’ for the template.”
CTAs that feel like coaching:
“Grab the checklist and try it once this week.”
“DM ‘PROTEIN’ and I’ll send the 30g-per-meal cheatsheet.”
“Hit reply with your biggest blocker and I’ll send one tweak.”
H — Highlight Proof
Proof turns claims into confidence. Show the result and the reframe that enabled it.
Ways to show it:
Screenshot + your belief overlay
“Clarity before consistency: we cut her plan in half—adherence jumped to 90%.”
Quote the reframe
“‘I stopped aiming for perfect dinners and I’m finally consistent.’”
Before/after with context
What changed, why it mattered, and the next step they took.
Tip: Make “one proof post” a weekly rhythm.
Bringing It Together (One-Week Example)
Weekly Anchor (8–15 min video/podcast/blog)
Core Belief: “Friction beats motivation.”
Ownable POV line: “You don’t need more willpower—you need fewer barriers.”
Topic: “The 3-field check-in that doubles adherence.”
Coach in Public: Teach the 3 fields; offer the template.
Proof: Share a client check-in graph + quote.
Short-Form (3–5 clips)
Clip 1 (belief): “Motivation isn’t your problem.”
Clip 2 (how-to): “Set up the 3-field check-in.”
Clip 3 (proof): 20-sec client story.
Clip 4 (myth-bust): “More data ≠ better adherence.”
Clip 5 (bridge): “DM ‘CHECK-IN’ for the template.”
Lead Magnet / Next Step
“Adherence Toolkit: 3-Field Check-In + Weekly Review” (1-pager + short loom)
Auto-reply → mini nurture → consult invite
Quick Builder: The C.O.A.C.H. Card
Use this 60-second card before you publish:
C — Core Belief: What do I stand for/against here?
O — Ownable POV: Does it sound like me (phrase, cadence, pattern)?
A — Audience Topic: Is this a real problem from this week?
C — Coach in Public: Do I give one actionable step and one clear bridge?
H — Highlight Proof: Is there a result/reframe I can show (even small)?
If any box is empty, tighten the post.
Fast Prompts to Ship This Week
Belief: “If you’re stuck at ___, check ___ first.”
POV: “Everyone says ___; here’s what I do instead: ___.”
Topic: “3 ways to make ___ easier in 10 minutes.”
Coach: “Try this once: ___ → then do ___ next.”
Proof: “Client win: ___ because we ___.”
Want the C.O.A.C.H. Method Worksheet to map your Coaching Content Signature?
DM me COACH and I’ll send it to you.
Coach in public. Sell in private.
Repeat your beliefs. Show your proof.
That’s how content starts converting before the consult.
Next Steps
👉 Download your free one page marketing plan!
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And don’t forget, Marketing for Fitness Coaches is part of the CoachRx Podcast Network, a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
👉 Stay ahead of the curve and provide the best for your clients with CoachRx.
