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AMA CoachRx Weekly Challenge: Address Fading BLG Enthusiasm

AMA CoachRx Weekly Challenge: Address Fading BLG Enthusiasm

As fitness coaches, we've all experienced it—a new client starts their journey full of enthusiasm about tracking behaviors, lifestyle habits, and goals (BLG), but within weeks, their motivation mysteriously vanishes. Client check-ins become sporadic, lifestyle tracking becomes inconsistent, and once-detailed journal entries dwindle to occasional notes.

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AMA CoachRx Weekly Challenge: Addressing Push-Pull Imbalances: A Coach's Guide to Shoulder Health and Performance

AMA CoachRx Weekly Challenge: Addressing Push-Pull Imbalances: A Coach's Guide to Shoulder Health and Performance

As fitness coaches, we've all encountered clients with noticeable strength disparities between pushing and pulling movements. These imbalances can significantly impact performance, movement quality, and long-term shoulder health. When a client uses the same weight on both sides despite visible asymmetries, it presents a complex coaching challenge that requires systematic assessment and thoughtful programming.

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AMA CoachRx Weekly Challenge: The Masculine-Feminine Continuum as a Coaching Framework

AMA CoachRx Weekly Challenge: The Masculine-Feminine Continuum as a Coaching Framework

As fitness coaches, we've all experienced those moments when our perfectly designed program seems to miss the mark with a particular client. The programming is sound, the progressions are appropriate, yet something in the communication just isn't connecting. This disconnect often stems not from a flaw in our technical knowledge, but from a misalignment in how we communicate with our clients.

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AMA CoachRx Weekly Challenge: Individual Design Coaching Model

AMA CoachRx Weekly Challenge: Individual Design Coaching Model

As fitness professionals, we've witnessed a significant shift in what clients expect from their fitness experience. The days of one-size-fits-all programming are waning as more clients seek personalized approaches tailored to their specific needs, goals, and circumstances. This transition toward Individual Design (ID) represents both a challenge and an opportunity for coaches committed to delivering transformational results.

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Coaching Training Blocks: A Strategic Approach to Client Progression

Coaching Training Blocks: A Strategic Approach to Client Progression

Elite coaches know that structured training is the key to client success. Rather than random workouts, effective programming uses distinct training blocks—accumulation, intensification, pre-competition, competition, and deload—to create consistent progress for clients at every level.

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Coaching the Concentric: How to Transform Your Clients' Training Through Tempo

Coaching the Concentric: How to Transform Your Clients' Training Through Tempo

As coaches, we often emphasize the eccentric phase of movements to our clients: "Lower it slowly," "Control the descent." But how much attention do we give to the concentric (lifting) portion? In my years of coaching, I've found that mastering concentric tempo can be a game-changer for client results.

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Coaching Resistance Training Progression: A Strategic Framework

Coaching Resistance Training Progression: A Strategic Framework

Effective coaches understand that resistance training progression extends far beyond simply adding weight to the bar. When coaching clients through their resistance training journey, a structured approach to progression based on training age, individual capacity, and specific goals creates sustainable results.

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