Why Your Content Isn’t Hitting (It’s Not the Algorithm)
Marketing For Fitness Coaches Podcast with Kandace Dickson | CoachRx Podcast Network
If your posts keep falling flat, it’s probably not the algorithm. It’s that your ideas aren’t uniquely you, they aren’t packaged to connect with the right person, and they aren’t coaching anyone forward. The fix isn’t new gear or more posting. It’s a clear coaching content signature and a simple way to sharpen ideas so they stand out, teach, and lead people to the next step.
The Real Reason Your Content Isn’t Landing
Lazy content is the most competitive. Most creators remix the same takes, so feeds are flooded with interchangeable posts.
If your post could be swapped with another coach’s and no one would notice, you have a problem. That kind of content never builds trust. It doesn’t reflect your core belief, your point of view, or the way you actually coach. It’s more noise.
Your coaching content signature is the foundation that changes this. It shapes your ideas and how you show up, so your message starts to feel unmistakably yours.
Quick Recap: What Is a Coaching Content Signature?
Your signature blends four parts:
Core coaching belief: the hill you’d die on, the change you stand for.
Unique point of view: your angle, your lens, your rules of thumb.
Coaching style: how you teach, how you reframe, how you help people get wins.
Transformational topics: the problems you’re here to solve.
Everything you publish should express these. When it doesn’t, your ideas blur into the feed.
The Four Filters That Sharpen Any Idea
Run every idea through this fast pass before you hit post:
Belief check: Does this back what I stand for?
POV check: Does it sound like me? Would my clients recognize this take as mine?
Transformation check: Will this shift something for the reader? Does it solve a real pain, challenge an assumption, answer a question, or offer a testable action?
Coaching-in-the-moment: Does this deliver a clear win now, then guide to the next step, like a lead magnet or deeper resource?
If an idea fails a filter, rewrite or cut it. This flips the question from “What do I post today?” to “Does this serve my client and express my signature?” That’s when content becomes strategic.
From Idea to Impact: Single Focus and Value Velocity
Once an idea passes the filters, build it to solve one problem with speed and density. Think value velocity. That means two things: deliver value fast, and pack as much value as you can into each second or minute.
Here’s the three-step approach.
Step 1: Pick One Clear Problem
If you can’t state the main point in one sentence, it’s trying to do too much.
Weak: “Let’s fix your sleep, nutrition, and training plan this week.”
Strong: “Here’s how to hit protein on busy days with one simple swap.”
Your audience won’t binge confusion. One problem per post keeps your content clear and useful.
Step 2: Use the Cake, Steak, Broccoli Stack
Hook fast, deliver the value, tuck in the harder truth.
Cake: a sweet hook that earns attention.
Steak: the core lesson, shared early.
Broccoli: the deeper coaching truth that might be harder to hear.
Example for a coach:
Cake: “If your posts aren’t landing, the algorithm isn’t the issue.”
Steak: “Your ideas don’t reflect your coaching content signature, so they blend in.”
Broccoli: “Publish less, but make each post solve one clear problem and tie it to your belief.”
This structure holds attention while coaching someone forward.
Step 3: Pack It With Value
People judge fast. Aim for max value per second in short form, or per minute in long form.
Cut fluff words.
Remove slow intros.
Lead with the payoff.
Use clear numbers and steps.
Close with a next step that deepens trust.
If you’re not proud of the density, don’t post yet. Rework it. Fewer, better posts win.
Identify Lazy Content vs Signature Content
Use this quick check before publishing.
Test Lazy Content Sounds Like... Signature Content Sounds Like... Belief “Consistency is key.” “Consistency without clarity burns trust. Clarity first, then consistency.” POV “Eat more protein.” “Hit 30 grams per meal, or your snacks will chase you all day.” Transformation “Mindset matters.” “Rename ‘I should’ to ‘I choose’ for one week, then track how often you follow through.” Next step “Follow for more tips.” “Get the one-page marketing plan and map this into your weekly anchor.”
Build Your Weekly Marketing System
Great ideas need a system. Use one weekly anchor to compound your message, then repurpose with intent.
Anchor content: one weekly podcast, YouTube video, or blog that goes deep on a signature idea.
Short form: repurpose into reels, posts, carousels, and stories. Clip if you want, but aim bigger. Remix the idea, clarify a point, or extend one part of the lesson.
Lead magnet: guide people to a next step that matches the idea.
You don’t need 50 new ideas each week. You need one unique, value-dense idea that you amplify through your flywheel.
Want help building that system? Grab the one-page marketing plan, then plug it into your weekly anchor.
Value Velocity in Action: A Simple Example
Topic: “Why your clients aren’t checking in.”
Cake: “Check-ins aren’t about willpower, they’re about friction.”
Steak: “Cut the number of weekly fields to three: win, struggle, next action. Compliance rises when forms are shorter.”
Broccoli: “You might be asking for data you don’t use. Remove it, then coach deeper on the three fields you keep.”
Next step: “Set up your new check-in format this week. For templates and a plan, use the one-page marketing guide.”
This hits one problem, offers a test, gives a reason, and leads to a resource.
Make Each Week a Rep
Weekly volume becomes practice. Every anchor is a rep that sharpens your ideas, your voice, and your delivery. You’re not just checking a box. You’re training in public.
Stick to a loop:
Choose one signature idea.
Run it through the four filters.
Build it with cake, steak, broccoli.
Strip out fluff for value velocity.
Publish the anchor.
Repurpose with fresh angles during the week.
Review what hit and why.
Repeat.
This is how you improve as a communicator while building trust.
The Signature-to-System Workflow
Try this simple flow for the next four weeks.
Week 1: Core belief focus. Teach the belief, show a counterpoint, and offer one simple test.
Week 2: Unique POV focus. Share your rules, bust one common take, offer a practice.
Week 3: Coaching style focus. Show how you reframe and guide someone from stuck to next step.
Week 4: Transformational topic focus. Break one problem into three posts, each with a clear win.
By the end, you’ll have a month of content that sounds like you, teaches like you, and moves people forward.
If you want more examples and breakdowns, browse the show blogs for Marketing For Fitness Coaches. You can also grab more templates inside the free coaching resources.
A Fast Checklist Before You Hit Publish
Does this idea express my belief, POV, style, and topic?
Can I say the main point in one sentence?
Did I hook fast, deliver the lesson early, and tuck in the deeper truth?
Did I cut filler words and weak openers?
Does this post deliver a win now and guide to a next step?
Would my clients recognize this as mine?
If you can’t answer yes to all six, sharpen it once more.
Conclusion
Your content doesn’t need to be louder, it needs to be clearer. Define your coaching content signature, run every idea through the four filters, then build each post to solve one problem with cake, steak, broccoli, and max value per second. Use one weekly anchor to compound your message, then repurpose with intent. Keep stacking reps, review what works, and let your voice sharpen with practice. Want a head start on structure, prompts, and next steps? Grab the one-page marketing plan, then map your next four weeks today.
Next Steps
👉 Download your free one page marketing plan!
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And don’t forget, Marketing for Fitness Coaches is part of the CoachRx Podcast Network, a collection of shows designed to elevate the coaching conversation. Discover more shows in the CoachRx Podcast Network here.
👉 Have questions? If you have a question or want feedback on your lead magnet idea, DM me on Instagram @marketingforfitnesscoaches or @coachrx.app
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