If you’ve ever struggled to “market yourself” because it feels forced, fake, or formulaic, this one’s for you. There’s a movement happening in tech right now called vibe coding, a shift away from rigid structures, toward intuitive creation. It might sound out there but it’s exactly what great coaches already do and it’s the same energy we need to bring into marketing.

Today you get a front-row seat for a real, unfiltered strategy call with Coach David O’Brien. In this video we unpacked the core pillars of his marketing system and walk you through specific recommendations to improve client acquisition and avoid content creation burnout so you can borrow what fits and leave the rest.

How often do you hit “publish” on a podcast or newsletter then sprint straight into brainstorming the next big thing? That habit is costing you hours and leaving money on the table. In Episode 13 of Marketing for Fitness Coaches I show you how to take one Weekly Content Anchor and stretch it into daily posts that deepen trust instead of draining you dry.

If you’re worried that your marketing isn’t delivering, you’re not alone. These plateaus hit everyone. The more you see them as part of your coaching business, the less likely you are to quit too soon. Here’s how to diagnose your system, keep momentum, and build a steady flow of leads again.

The Real Problem Isn’t “No Time”, It’s Unprotected Time. You already block hours for client sessions, workouts, and recovery, right? Those slots sit in your calendar like immovable plates on the bar. This episode is about giving your business-growth work the same weight. Marketing isn’t “extra.” It’s how you keep serving, keep earning, and keep coaching on your own terms.