Your Weekly Content Anchor: How to Pick It, Build It, and Stick With It
In this episode of Marketing for Fitness Coaches, we’re breaking down one of the most powerful parts of your system: the Weekly Content Anchor. This is the core piece of content — podcast, newsletter, blog, or video — that grounds your strategy, amplifies your voice, and helps potential clients trust you faster. If you’re tired of trying to “be everywhere” online, this is your permission to simplify.
Lead Flow That Converts: A Coach’s Guide to Turning Interest into Clients
In Episode 6, we’re tackling one of the most common sticking points for coaches: What do I do with leads once they opt in? How do I guide them from “interested” to “invested”? This episode walks you through a simple, repeatable lead flow system that helps you follow up with confidence, book more consults without feeling salesy, and turn conversations into clients without getting stuck in the DMs. Whether your leads come from a free resource, a referral, or Instagram DMs, this episode will help you map a clear, trust-building path to the first consult and beyond.
Episode 3 Recap: How to Program Aerobic Training — The Foundation Most Coaches Overlook
When coaches think performance, they often think power, speed, strength. But in Episode 3 of Frameworks, Carl Hardwick makes a bold and necessary statement: “Aerobic work is not optional. It’s foundational.” Far from being just “cardio,” aerobic training plays a critical role in everything from recovery and stress regulation to mood, cognition, and long-term health. And yet—it’s often misunderstood, misapplied, or ignored entirely.
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
Lead Magnets That Convert: How to Attract and Warm Up Coaching Leads
What Is a Lead Magnet, Really? It’s not “just a freebie.” A lead magnet is a high-value resource you offer in exchange for someone’s email (or phone number) so you can follow up and build a relationship over time. It should solve a specific problem, feel worth it, and help someone experience a preview of what it’s like to work with you. It’s not fluff. It’s trust-building.
Episode 2 Recap: Longevity Strength Training Principles – Why Intent Beats Intensity
In Episode 2 of Frameworks, Carl Hardwick peels back the layers on a topic most coaches think they’ve mastered: strength training. But this time, it’s not about reps, percentages, or program hacks. It’s about principles—the foundational ideas that separate short-term progress from sustainable, long-term development.
Beyond the Post: A Fitness Coach’s Guide to Real Marketing
Beyond the Post: A Fitness Coach’s Guide to Real Marketing Subtitle: If your only marketing strategy is posting on Instagram, you’re missing the system that actually grows your coaching business.
Introducing Frameworks with Carl Hardwick: A Podcast for Coaches Who Want to Build Something That Lasts
Welcome to the debut episode of Frameworks with Carl Hardwick — a podcast built for fitness coaches who want to go beyond surface-level tactics and start building a coaching practice that actually lasts.
The Coach’s Advantage: Why You Already Have What It Takes to Market Confidently
You’re not “bad at marketing.” You’ve just been looking at it the wrong way. You already have what it takes to build a marketing system that works. Marketing isn’t a different job. It’s coaching — applied outside the session.
April On the Airwaves:10 Fresh Episodes Every Coach Should Queue Up
April episodes dropped serious coaching wisdom across the CoachRx Podcast Network. From origin‑story mindset shifts to nuts‑and‑bolts taper templates, these nine standout episodes will sharpen how you design programs, communicate with clients, and future‑proof your coaching career.
Welcome to Marketing for Fitness Coaches
The show that helps you treat marketing like a natural extension of your coaching practice — not a separate job you dread. I’m your host, Kandace Dickson — CMO at OPEX and CoachRx — And each episode, I’ll share systems, strategies, and mindset shifts that help you market with the same care, consistency, and purpose you bring to your clients.