Frameworks Episode 21 Recap: The Motivation Lie: Outcomes Don’t Get People Moving
CoachRx Podcast Network Roundup September 18 - October 1, 2025
The CoachRx Podcast Network delivered another powerful collection of episodes through late September, tackling everything from mental performance and programming failures to family health and strategic marketing. Here's your complete guide to 13 episodes that are shaping the coaching conversation as we head into October.
Is High-Ticket Client Acquisition Dead? (No, But Lazy Marketing Is)
High-ticket coaching isn't dead. It needs trust, proof, and depth. Learn the five shifts that win clients now, plus a simple audit to tighten your content and referrals. Fitness coaches and service pros, use this to grow with confidence.
Frameworks Episode 20 Recap: How Dads Shape Family Health!
Fatherhood shapes the way a family lives, grows, and stays healthy. In this episode of Frameworks, I’m sharing three simple, powerful frameworks to guide health as a dad. Hear honest stories, get tips on setting family values, learn why being a real example matters, and find out how to make daily health a normal part of life. No fluff, just straight talk about what helps families thrive. Whether you’re a dad, future dad, or just someone who cares about raising strong kids, there’s something useful for you here.
It’s Not About You! Create Content That Serves
If your post sounds like “me, me, me,” your best clients scroll. They don’t want your highlight reel, they want help. Where you are today is miles ahead of the frustration they’re in, so while you intend to inspire, you can accidentally feel unrelatable. Influencers chase attention with self-centered content. Pro coaches serve. Today we flip the spotlight. Here’s how to turn “about me” posts into client-first content that earns watch-time, trust, and consults without feeling like an influencer.
Frameworks Episode 19 Recap: Simple ≠ Easy
Today we’re tackling a myth that creeps into both coaching and life: the idea that if something is simple, it must also be easy. The truth? Some of the simplest things are the hardest. Simplicity strips away distractions. It leaves you face-to-face with the work, with nowhere to hide.
CoachRx Podcast Network Roundup September 4-17, 2025
The CoachRx Podcast Network just dropped another incredible week of content, and this batch is something special. We're covering everything from cutting-edge coaching software and recovery protocols to complete training blueprints and the art of stepping back to level up. Here are the 7 must-listen episodes that are changing the game for coaches right now.
The Branding Advice No One Gives Coaches (But Should)
If your post triggers the “I’m being sold to” reflex, the scrolling thumb wins. On social, brand building earns interest. Direct response closes later, after you’ve earned the opportunity. This recap walks you through how to keep organic content in brand-building mode and where to “sprinkle” direct response so it converts without killing trust. You’ll get a 3-part hook formula, a quick scroll test, and the exact handoff from short form → weekly anchor → lead magnet → consult.
Frameworks Episode 18 Recap: How Stepping Back Made Me Better at Coaching & Educating
Get an inside look at why the OPEX Method was built and what drives the passion behind it. In this video, you’ll hear about stepping back from day-to-day coaching, launching a new fitness concept, and returning to lead coach education at OPEX full-time. Learn how the course and community are evolving, why the fitness industry needs stronger principles, and what sets OPEX apart in the world of coaching education. If you’re ready to reconnect as an OPEX coach or looking for a new direction in your coaching journey, discover how you can join a supportive, thriving community focused on helping you make a difference and build real value as a professional coach.
The 5 Biggest Marketing Mistakes Fitness Coaches Make (And How to Fix Them)
Most fitness coaches think posting daily is the answer, but showing up doesn’t matter if you don’t have a real strategy or system. In this video, you’ll learn the five biggest marketing mistakes that keep coaches from booking clients, plus simple steps to fix each one fast. Get clear on what actually works, stop wasting energy on busy work, and use proven habits that build real growth. You’ll get a one-step action for every mistake and a free “fix it” checklist, making it easy to apply right away. Download the free one-page marketing plan below and get the five mistakes/fixes straight to your inbox. Take your business to the next level with less stress and more results.
Frameworks Episode 17 Recap: Mere Fitness: The Truth Beneath It All
Today, we’re stepping back from the tactics of program design and nutrition to talk about something deeper, the foundation beneath it all. Inspired by C.S. Lewis’ Mere Christianity, this episode explores what I call Mere Fitness: the fundamental truths about health and fitness that every coach and client must recognize. Because here’s the reality: you can’t talk about training cycles, macros, or recovery hacks until you acknowledge the ground all of it stands on.
CoachRx Podcast Network Roundup August 16 - September 3, 2025
The CoachRx Podcast Network delivered another powerhouse collection of episodes through late August and early September, tackling everything from coaching authenticity and career development to social media mastery and conscious competence. Here's your complete guide to 9 essential episodes that are shaping how coaches think, train, and grow their impact.
3 Rules of Social Media in 2025 (Most Coaches Miss This)
You can’t win a game if you don’t know the rules. And in 2025, a lot of great coaches are still playing last decade’s content game: posting tips, reels, and “thoughts of the day” without a strategy to turn attention into clients. The result? Effort without momentum. This recap walks you through how to market like a coach in 2025, so your content compounds, your system does the selling, and you can keep coaching.
Frameworks Episode 16 Recap: Teach. Learn. Move. Create.
We’re breaking down the OPEX motto: Teach. Learn. Move. Create. This wasn’t just a slogan. It was born from James Fitzgerald’s vision of what it really means to be a coach and it’s become a guiding framework for how I approach coaching, leadership, and even life.
How to Stop “Hope Marketing” and Build Lead Flow That Actually Converts
Stop posting and hoping someone bites. If your fitness coaching content gets attention but few real leads, this episode is for you. Learn how to turn your thoughtful posts into clear next steps so people know exactly how to start working with you. No pressure or complexity, just simple, honest marketing that actually works. Find out what most coaches miss, and how to shift from “hope marketing” to a system that builds trust and fills your roster. Get practical tips on setting up lead flow, making real invitations, and building a process that feels like coaching, not selling.
Frameworks Episode 15 Recap: Building Conscious, Competent Clients
Ready to help your clients become truly independent? This episode takes you through the key coaching framework for building lasting autonomy. Learn why teaching your clients to think, not just follow instructions, leads to real results and sustainable habits. Discover the step-by-step stages your clients move through, from not knowing what they don’t know to becoming fully confident and self-sufficient. If you want to make your coaching stick, this one’s for you.
Make Your Whole Marketing Plan Fit On One Page! (Free Template Inside)
Tired of marketing feeling like chaos? Here’s how to get your whole plan on just one sheet so you always know what to do next. In under 10 minutes, you'll have a five-part system mapped out that turns your content into clients. Download the free one-page template linked below and take your marketing from scattered to steady. Perfect for coaches who want a clear, action-based plan that actually fits your real life. Watch and build a process you'll actually stick to.
CoachRx Podcast Network Roundup August 1-15, 2025
The CoachRx Podcast Network delivered another incredible lineup of episodes in the first half of August, bringing you powerful stories of resilience, cutting-edge program design strategies, and game-changing marketing insights.
Frameworks Episode 14 Recap: The Secret to Long-Term Client Results
Make real change with your clients by focusing on habits that actually last, not just checklists and rigid plans. In this episode, you’ll learn how to coach nutrition and lifestyle habits your clients can stick with, inside and outside the gym. Get step-by-step strategies for building habits, real talk on what actually works, and practical examples you can use right away. See how to treat habit-building just like training design, break down your own coaching roadblocks, and find out how to get buy-in from every client. If you want to go beyond surface-level results, this episode is for you.
Frameworks Episode 13 Recap: Stimulus → Adaptation: The Framework Behind Effective Programming
If you’ve ever felt like your programming is solid but your clients still aren’t progressing, it’s probably not the exercise selection that’s holding them back. It’s the prescription. Any coach can build a workout. But professional coaching isn’t about throwing together exercises. It’s about delivering the right stimulus to create a specific adaptation.