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The Referral Flywheel: How to Turn Great Coaching into Word of Mouth

The Referral Flywheel: How to Turn Great Coaching into Word of Mouth

If you’ve been building your marketing system with me step by step, you’re already creating trust, capturing leads, and inviting consults. But what if your next best clients are already in your world? Welcome to the power of referrals, the most underutilized marketing tool in the coaching space. In this episode, we dive into how to build a Referral Flywheel so that your coaching experience naturally creates consistent word of mouth.

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Episode 5 Recap: Exercise Effectiveness Framework– How to Choose the Right Movements (Not Just the Flashy Ones)

Episode 5 Recap: Exercise Effectiveness Framework– How to Choose the Right Movements (Not Just the Flashy Ones)

We’ve all seen it—and maybe done it: Writing programs filled with exercises that look cool, feel hard, or follow the latest trend... but lack real purpose. In Episode 5 of Frameworks, Carl Hardwick gets straight to the point: Great coaching isn’t about being impressive. It’s about being effective. And it starts with choosing the right movements—for the right reasons.

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Back Room Talk Coach Spotlight: How I Became an OPEX Coach While Working in Tech - Devin Wells Spotlight

Back Room Talk Coach Spotlight: How I Became an OPEX Coach While Working in Tech - Devin Wells Spotlight

This episode of Back Room Talk takes us inside the world of Devin Wells, a part-time coach at OPEX Round Rock who balances his coaching passion with a successful tech career. From his journey as an inquisitive client to becoming a coach who empowers others toward autonomy, Devin shares valuable insights on building genuine client relationships, the power of effective communication, and how AI can enhance (not replace) the coaching experience.

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Lead Flow That Converts: A Coach’s Guide to Turning Interest into Clients

Lead Flow That Converts: A Coach’s Guide to Turning Interest into Clients

In Episode 6, we’re tackling one of the most common sticking points for coaches: What do I do with leads once they opt in? How do I guide them from “interested” to “invested”? This episode walks you through a simple, repeatable lead flow system that helps you follow up with confidence, book more consults without feeling salesy, and turn conversations into clients without getting stuck in the DMs. Whether your leads come from a free resource, a referral, or Instagram DMs, this episode will help you map a clear, trust-building path to the first consult and beyond.

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Your Weekly Content Anchor: How to Pick It, Build It, and Stick With It

Your Weekly Content Anchor: How to Pick It, Build It, and Stick With It

In this episode of Marketing for Fitness Coaches, we’re breaking down one of the most powerful parts of your system: the Weekly Content Anchor. This is the core piece of content — podcast, newsletter, blog, or video — that grounds your strategy, amplifies your voice, and helps potential clients trust you faster. If you’re tired of trying to “be everywhere” online, this is your permission to simplify.

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Episode 3 Recap: How to Program Aerobic Training — The Foundation Most Coaches Overlook

Episode 3 Recap: How to Program Aerobic Training — The Foundation Most Coaches Overlook

When coaches think performance, they often think power, speed, strength. But in Episode 3 of Frameworks, Carl Hardwick makes a bold and necessary statement: “Aerobic work is not optional. It’s foundational.” Far from being just “cardio,” aerobic training plays a critical role in everything from recovery and stress regulation to mood, cognition, and long-term health. And yet—it’s often misunderstood, misapplied, or ignored entirely.

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AMA CoachRx Weekly Challenge: Address Fading BLG Enthusiasm

AMA CoachRx Weekly Challenge: Address Fading BLG Enthusiasm

As fitness coaches, we've all experienced it—a new client starts their journey full of enthusiasm about tracking behaviors, lifestyle habits, and goals (BLG), but within weeks, their motivation mysteriously vanishes. Client check-ins become sporadic, lifestyle tracking becomes inconsistent, and once-detailed journal entries dwindle to occasional notes.

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AMA CoachRx Weekly Challenge: Addressing Push-Pull Imbalances: A Coach's Guide to Shoulder Health and Performance

AMA CoachRx Weekly Challenge: Addressing Push-Pull Imbalances: A Coach's Guide to Shoulder Health and Performance

As fitness coaches, we've all encountered clients with noticeable strength disparities between pushing and pulling movements. These imbalances can significantly impact performance, movement quality, and long-term shoulder health. When a client uses the same weight on both sides despite visible asymmetries, it presents a complex coaching challenge that requires systematic assessment and thoughtful programming.

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AMA CoachRx Weekly Challenge: The Masculine-Feminine Continuum as a Coaching Framework

AMA CoachRx Weekly Challenge: The Masculine-Feminine Continuum as a Coaching Framework

As fitness coaches, we've all experienced those moments when our perfectly designed program seems to miss the mark with a particular client. The programming is sound, the progressions are appropriate, yet something in the communication just isn't connecting. This disconnect often stems not from a flaw in our technical knowledge, but from a misalignment in how we communicate with our clients.

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AMA CoachRx Weekly Challenge: Individual Design Coaching Model

AMA CoachRx Weekly Challenge: Individual Design Coaching Model

As fitness professionals, we've witnessed a significant shift in what clients expect from their fitness experience. The days of one-size-fits-all programming are waning as more clients seek personalized approaches tailored to their specific needs, goals, and circumstances. This transition toward Individual Design (ID) represents both a challenge and an opportunity for coaches committed to delivering transformational results.

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Pro Tip: Create and Sell Programs Online with CoachRx

Pro Tip: Create and Sell Programs Online with CoachRx

Looking to scale your coaching business beyond one-on-one clients? Creating and selling online programs is a powerful way to increase your impact and revenue without adding more hours to your day. With CoachRx's program selling feature, you can transform your coaching expertise into digital products that reach more people while maintaining the principles of personalized fitness that make OPEX coaching so effective.

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Pro Tip: Clarifying Client Priorities for Focused Program Design

Pro Tip: Clarifying Client Priorities for Focused Program Design

Do you ever find yourself designing programs that don't quite align with what your clients need most? Or perhaps you get overwhelmed trying to address too many areas at once? Today's pro tip focuses on a critical step that many coaches overlook: clearly defining and tracking client priorities before programming begins.

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Pro Tip: Conquering Program Design Decision Fatigue

Pro Tip: Conquering Program Design Decision Fatigue

Ever found yourself staring at a blank programming calendar for your 15th client of the day, your brain completely flatlined? That mental exhaustion you're feeling has a name: decision fatigue. It's a real psychological phenomenon that affects even the most experienced coaches, and it can seriously impact both your program quality and your mental wellbeing.

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CoachRx Programs: A Deep Dive Into the 12/8/4 Wave Load Program

CoachRx Programs: A Deep Dive Into the 12/8/4 Wave Load Program

Ever wonder how elite coaches maximize strength gains through neurological priming? It's not just about moving weight—it's about strategically sequencing work to tap into your body's natural performance enhancers. Today, we're exploring CoachRx's "12/8/4 Wave Load Program" with Ashley to reveal the science-backed approach that separates professional programming from random workouts.

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AMA CoachRx Weekly Challenge: Coaching Tempo Based on Training Age: Why Experience Matters More Than Birthday
Ashley Brownell Ashley Brownell

AMA CoachRx Weekly Challenge: Coaching Tempo Based on Training Age: Why Experience Matters More Than Birthday

Unlock better results for your clients by understanding the real impact of training age versus tempo. In this video, I share what I learned from James Fitzgerald’s latest AMA that helped me rethink how to program workouts focusing more on experience than just age. Learn how to assess your clients’ training history, document it in CoachRx, and use that insight to set the right tempo for every workout. Get practical steps for using CoachRx tools and tips to help every client, whether they’re new to exercise or have years of experience.

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