You can’t win a game if you don’t know the rules. And in 2025, a lot of great coaches are still playing last decade’s content game: posting tips, reels, and “thoughts of the day” without a strategy to turn attention into clients. The result? Effort without momentum. This recap walks you through how to market like a coach in 2025, so your content compounds, your system does the selling, and you can keep coaching.

Stop posting and hoping someone bites. If your fitness coaching content gets attention but few real leads, this episode is for you. Learn how to turn your thoughtful posts into clear next steps so people know exactly how to start working with you. No pressure or complexity, just simple, honest marketing that actually works. Find out what most coaches miss, and how to shift from “hope marketing” to a system that builds trust and fills your roster. Get practical tips on setting up lead flow, making real invitations, and building a process that feels like coaching, not selling.

Tired of marketing feeling like chaos? Here’s how to get your whole plan on just one sheet so you always know what to do next. In under 10 minutes, you'll have a five-part system mapped out that turns your content into clients. Download the free one-page template linked below and take your marketing from scattered to steady. Perfect for coaches who want a clear, action-based plan that actually fits your real life. Watch and build a process you'll actually stick to.

Most coaches think content is about selling. But no want wants to spend their time being sold to. Your content should do the heavy lifting of client education before they ever reach out to you about coaching. It’s not just about visibility or promotion of your service, it’s about building connection and trust through a bing-able library of helpful high value content.

If you’ve ever struggled to “market yourself” because it feels forced, fake, or formulaic, this one’s for you. There’s a movement happening in tech right now called vibe coding, a shift away from rigid structures, toward intuitive creation. It might sound out there but it’s exactly what great coaches already do and it’s the same energy we need to bring into marketing.

Today you get a front-row seat for a real, unfiltered strategy call with Coach David O’Brien. In this video we unpacked the core pillars of his marketing system and walk you through specific recommendations to improve client acquisition and avoid content creation burnout so you can borrow what fits and leave the rest.

How often do you hit “publish” on a podcast or newsletter then sprint straight into brainstorming the next big thing? That habit is costing you hours and leaving money on the table. In Episode 13 of Marketing for Fitness Coaches I show you how to take one Weekly Content Anchor and stretch it into daily posts that deepen trust instead of draining you dry.

If you’re worried that your marketing isn’t delivering, you’re not alone. These plateaus hit everyone. The more you see them as part of your coaching business, the less likely you are to quit too soon. Here’s how to diagnose your system, keep momentum, and build a steady flow of leads again.

The Real Problem Isn’t “No Time”, It’s Unprotected Time. You already block hours for client sessions, workouts, and recovery, right? Those slots sit in your calendar like immovable plates on the bar. This episode is about giving your business-growth work the same weight. Marketing isn’t “extra.” It’s how you keep serving, keep earning, and keep coaching on your own terms.