Episode 3 Recap: How to Program Aerobic Training — The Foundation Most Coaches Overlook
When coaches think performance, they often think power, speed, strength. But in Episode 3 of Frameworks, Carl Hardwick makes a bold and necessary statement: “Aerobic work is not optional. It’s foundational.” Far from being just “cardio,” aerobic training plays a critical role in everything from recovery and stress regulation to mood, cognition, and long-term health. And yet—it’s often misunderstood, misapplied, or ignored entirely.
AMA CoachRx Weekly Challenge: Address Fading BLG Enthusiasm
As fitness coaches, we've all experienced it—a new client starts their journey full of enthusiasm about tracking behaviors, lifestyle habits, and goals (BLG), but within weeks, their motivation mysteriously vanishes. Client check-ins become sporadic, lifestyle tracking becomes inconsistent, and once-detailed journal entries dwindle to occasional notes.
AMA CoachRx Weekly Challenge: Addressing Push-Pull Imbalances: A Coach's Guide to Shoulder Health and Performance
As fitness coaches, we've all encountered clients with noticeable strength disparities between pushing and pulling movements. These imbalances can significantly impact performance, movement quality, and long-term shoulder health. When a client uses the same weight on both sides despite visible asymmetries, it presents a complex coaching challenge that requires systematic assessment and thoughtful programming.
AMA CoachRx Weekly Challenge: The Masculine-Feminine Continuum as a Coaching Framework
As fitness coaches, we've all experienced those moments when our perfectly designed program seems to miss the mark with a particular client. The programming is sound, the progressions are appropriate, yet something in the communication just isn't connecting. This disconnect often stems not from a flaw in our technical knowledge, but from a misalignment in how we communicate with our clients.
AMA CoachRx Weekly Challenge: Individual Design Coaching Model
As fitness professionals, we've witnessed a significant shift in what clients expect from their fitness experience. The days of one-size-fits-all programming are waning as more clients seek personalized approaches tailored to their specific needs, goals, and circumstances. This transition toward Individual Design (ID) represents both a challenge and an opportunity for coaches committed to delivering transformational results.
Pro Tip: Create and Sell Programs Online with CoachRx
Looking to scale your coaching business beyond one-on-one clients? Creating and selling online programs is a powerful way to increase your impact and revenue without adding more hours to your day. With CoachRx's program selling feature, you can transform your coaching expertise into digital products that reach more people while maintaining the principles of personalized fitness that make OPEX coaching so effective.
Pro Tip: Mastering Concurrent Training Design
Looking to help your clients who can only train 2-3 days per week make the most progress possible? Concurrent training might be your solution. By strategically combining multiple energy systems in a single training day, you can deliver comprehensive fitness development even with limited training frequency.
Pro Tip: Clarifying Client Priorities for Focused Program Design
Do you ever find yourself designing programs that don't quite align with what your clients need most? Or perhaps you get overwhelmed trying to address too many areas at once? Today's pro tip focuses on a critical step that many coaches overlook: clearly defining and tracking client priorities before programming begins.
Pro Tip: Get the Most from Client Consultations
Have you ever found yourself going through a client consultation feeling unprepared, disorganized, or unsure what to focus on? A structured approach to consultations can transform these sessions from routine check-ins into powerful tools that drive client results and strengthen your coaching relationship.
Pro Tip: Conquering Program Design Decision Fatigue
Ever found yourself staring at a blank programming calendar for your 15th client of the day, your brain completely flatlined? That mental exhaustion you're feeling has a name: decision fatigue. It's a real psychological phenomenon that affects even the most experienced coaches, and it can seriously impact both your program quality and your mental wellbeing.
CoachRx Programs: A Deep Dive Into the 12/8/4 Wave Load Program
Ever wonder how elite coaches maximize strength gains through neurological priming? It's not just about moving weight—it's about strategically sequencing work to tap into your body's natural performance enhancers. Today, we're exploring CoachRx's "12/8/4 Wave Load Program" with Ashley to reveal the science-backed approach that separates professional programming from random workouts.
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
AMA CoachRx Weekly Challenge: Coaching Tempo Based on Training Age: Why Experience Matters More Than Birthday
Unlock better results for your clients by understanding the real impact of training age versus tempo. In this video, I share what I learned from James Fitzgerald’s latest AMA that helped me rethink how to program workouts focusing more on experience than just age. Learn how to assess your clients’ training history, document it in CoachRx, and use that insight to set the right tempo for every workout. Get practical steps for using CoachRx tools and tips to help every client, whether they’re new to exercise or have years of experience.
Nutrition Coaching With The CoachRx Macro Calculator
We've just launched our brand new Macro Calculator in CoachRx, and it's a game-changer for coaches who want to deliver personalized nutrition coaching without the headache of manual calculations and spreadsheets.
Lead Magnets That Convert: How to Attract and Warm Up Coaching Leads
What Is a Lead Magnet, Really? It’s not “just a freebie.” A lead magnet is a high-value resource you offer in exchange for someone’s email (or phone number) so you can follow up and build a relationship over time. It should solve a specific problem, feel worth it, and help someone experience a preview of what it’s like to work with you. It’s not fluff. It’s trust-building.
Episode 2 Recap: Longevity Strength Training Principles – Why Intent Beats Intensity
In Episode 2 of Frameworks, Carl Hardwick peels back the layers on a topic most coaches think they’ve mastered: strength training. But this time, it’s not about reps, percentages, or program hacks. It’s about principles—the foundational ideas that separate short-term progress from sustainable, long-term development.
Beyond the Post: A Fitness Coach’s Guide to Real Marketing
Beyond the Post: A Fitness Coach’s Guide to Real Marketing Subtitle: If your only marketing strategy is posting on Instagram, you’re missing the system that actually grows your coaching business.
Introducing Frameworks with Carl Hardwick: A Podcast for Coaches Who Want to Build Something That Lasts
Welcome to the debut episode of Frameworks with Carl Hardwick — a podcast built for fitness coaches who want to go beyond surface-level tactics and start building a coaching practice that actually lasts.
Introducing the CoachRx Macro Calculator: Personalized Nutrition Made Simple
Transform your nutrition coaching with intelligent calculations, customization, and one-click application. we're excited to announce the release of our new Macro Calculator for CoachRx—the perfect companion to the recently launched Enhanced Lifestyle Rx feature. This powerful tool brings together the science and art of nutrition coaching in one seamless workflow.
The Coach’s Advantage: Why You Already Have What It Takes to Market Confidently
You’re not “bad at marketing.” You’ve just been looking at it the wrong way. You already have what it takes to build a marketing system that works. Marketing isn’t a different job. It’s coaching — applied outside the session.