Lifestyle Prescription for Real Results (Behind the Design)
Most people spend 1 hour training and then wonder why the other 23 hours keep canceling out their progress. That's the gap this episode of Behind the Design focuses on, not perfect sets and reps, but lifestyle prescription and behavior change that actually holds up in real life. OPEX coaches Daniel Persson and Brandon Gallagher walk through how they set lifestyle priorities, how they progress nutrition without overwhelming clients, and how they use wearables and dashboards to support better coaching decisions (without letting a device "run the show").
Minimum Viable Marketing System for Fitness Coaches (No Website or Email)
In this video and post, I’m laying out the minimum viable marketing system I teach inside the OPEX Method Mentorship. It’s built for solo coaches who want consistent conversations with the right people, without relying on websites, funnels, ads, or email platforms. It’s simple by design, and it’s meant to scale as your content library grows.
Beyond Motivation: A Goal Setting Framework That Sustains Progress
Most clients don’t quit because they don’t care. They quit because their goal was never connected to their real life. I’ve seen it over and over: someone comes in fired up, names a big outcome, and then life shows up. Work stress spikes, sleep tanks, motivation fades, and the “plan” turns out to be more hope than structure. That’s why I don’t treat goal setting like a hype speech. A good goal doesn’t create pressure, it creates direction. It tells us what to do on the boring Tuesday in week three.
CoachRx Podcast Network Roundup | January 29 - February 11, 2026
The CoachRx Podcast Network delivered an exceptional collection of episodes through early February, featuring deep dives into exercise selection, myth-busting, competition peaking, and major career shifts. Here's your complete guide to 18 essential episodes that are elevating coaching standards as we move deeper into 2026.
MMA Athlete Peaking Program Design (Part 2): Week Structure, Lifts, and Conditioning
Peaking an MMA athlete isn’t about doing more work, it’s about putting the right work in the right place so the fighter can show up sharp, healthy, and ready. In this episode of Behind the Design from OPEX Fitness, coaches Brandon Gallagher and Daniel Persson move from concepts into real program design, using a fight camp template built for a gym with amateur fighters.
Your Followers Aren't Buying Because of This
The funnel is a thing of the past. Today, buyers binge content, then they decide. They don’t want to be pushed from step to step. They want control, and they want to feel sure before they reach out. When they keep watching, they start trusting. And when they trust, they message you.
The Pattern Coaches Miss That Stops Client Progress
I’ve met a lot of clients who can say all the right things. They want to train, they want to feel better, they want results that last. Then Monday shows up, work runs late, stress spikes, and the plan disappears. When that happens, it’s tempting to blame discipline, motivation, or my program. But most of the time the real issue sits underneath all of that: beliefs. Beliefs quietly shape how someone sees their day, the choices they make, and what they actually do week after week. This post is my go-to way to explain why client progress stalls, and what I do about it as a coach.
Peaking an MMA Athlete: How Coaches Manage Performance Without Overtraining
Peaking an athlete gets talked about like it’s always some flashy, complicated plan. In this episode of Behind the Design, OPEX coaches Brandon Gallagher and Daniel Persson laid out a much cleaner idea, peaking is mostly about timing, load management, and keeping the athlete confident and healthy when it matters most.
CoachRx Podcast Network Roundup | January 16-29, 2026
The CoachRx Podcast Network delivered another powerful collection of episodes through late January, featuring two new shows, continued insights from Behind The Design, and critical perspectives on coaching complexity and marketing evolution. Here's your complete guide to 15 essential episodes that are shaping coaching excellence in 2026.
Freedom in Coaching: 3 Shifts Daniel Persson Uses in Individual Design
Most coaches say they want freedom. Not just more money, but the kind that lets you coach the people you actually care about, coach in a way that feels right, and build a life that doesn’t slowly squeeze the joy out of training. OPEX coaches Daniel Persson and Brandon Gallagher talked through what that looks like in real life, including Daniel’s recent talk at Coaches Congress.
The Originality Problem Killing Most Fitness Coaches
In 2026, creating content without a solid content strategy is a waste of time and effort. AI has accelerated the obsolescence of average content, making originality and unique perspectives crucial for signaling value. This video offers business tips on how to package your ideas effectively, ensuring people engage and seek more help from you through strategic content marketing.
New to Fitness Program Design: A Real Client Example From OPEX Coaches
A “new to fitness” client isn’t always new. Sometimes they’re returning after years away, carrying fear, old injuries, or a bad past experience. In this episode of Behind The Design, OPEX coaches Brandon Gallagher and Daniel Persson walk through what that actually looks like in program design, using a real in-person client as the example.
Marketing Feels Harder in 2026? Here’s What Actually Works Now.
Marketing feels harder in 2026 because buyers have changed. Here’s what still works and what to stop doing. You’ll learn how old-school funnels, inbound marketing, flywheels, and loop marketing shaped what we do today, and why buyer-led marketing is the model that fits the way people actually buy now.
CoachRx Podcast Network Roundup | January 4-15, 2026
The CoachRx Podcast Network kicked off the new year with an exceptional lineup of episodes focused on programming mastery, post-holiday gym strategies, and the heart of coaching. Here's your complete guide to 9 essential episodes (plus a new live series!) that are setting the tone for coaching excellence in 2026.
How Daniel Persson Programs a Former Competitive CrossFit Athlete
This Behind the Design session from OPEX Fitness is a great example of how program design changes when an athlete shifts from competing to training for health, longevity, and “still being able to play” once in a while. Daniel Persson and Brandon Gallagher walk through the intake, the reasoning behind the first week of training, and the early adjustments that came after real feedback.
Client Quickview Profiles: A Faster Way to See What Clients Need
If you coach a lot of people, you know the feeling: you open your software, and you’re instantly sorting through messages, check-ins, calendars, and notes just to answer one simple question, “Who needs me right now?” CoachRx’s Client Quickview Profiles, also called hover cards, were built for that exact moment.
3X Bodyweight Deadlift & Running Program Design
What does good program design look like when the client is also a coach, has a clear strength target, and still wants to keep running? In this first episode of Behind the Design, OPEX coaches Daniel Persson and Brandon Gallagher walked through a real training plan, showed it inside CoachRx, and explained why each piece was there.
3 Levers That Actually Grow a Coaching Business
This video breaks down the three growth levers for your coaching business, helping you focus your attention effectively. Real growth comes from clarity, simplicity, and tightening the right levers of your business, which are crucial business growth strategies. By understanding these key areas, you can truly grow your business and develop a strong business mindset
CoachRx Podcast Network Roundup January 3 2026
The CoachRx Podcast Network is kicking off 2026 with a focused collection of episodes that blend strategic reflection from 2025 with forward-thinking insights for the year ahead. Here's 5 focused episodes bridging 2025 and 2026, the CoachRx Podcast Network is helping coaches close out the old year with reflection while opening the new year with strategic clarity.
CoachRx Podcast Network Roundup December 19 2025
The CoachRx Podcast Network is closing out 2025 with a powerful collection of episodes that blend year-end reflection, advanced training nuance, and practical programming insights. Here's your complete guide to 9 essential episodes that are setting the stage for coaching excellence in the new year.